簡介：北方交通大學碩士學位論文中國民用航空客運服務產(chǎn)品研究姓名展英申請學位級別碩士專業(yè)工商管理指導教師張明玉20030101ABSTRACT一一一ABSTRACTINORDERTOADAPTTOMARKETECONOMYANDACHIEVECOMPETITIVEADVANTAGESINTHECOMINGSERVICEECONOMYIT1SNECESSARYFORCHINAAIRLINESCOMPANIESTOANALYSISAIRLINESERVICEDRODUCTANDMAKEOUTIMPROVEMENTMEASURESASCHINAHASBECOMEAMEMBEROFWTO，THEMANAGEMENTACTIONSAREMOREIMPORTANTTHEAUALITYOFAIRLINESERVICEPRODUCTSISTHECOREFACTOROFAIRLINESCOMPETITIONIMPROVINGTHESERVICEPRODUCTSANDGAININGGOODREPUTATIONAMONGCUSTOMERSARETHEEFFECTIVEMEASURESTOINCREASEAIRLINES’COMPETITIVEABILITYTHISPAPERGIVESBRIEFINTRODUCTIONOFCHINAAIRLINESANDAIRTRANSPORTATIONINCHINASINCETHEPASSENGER’SAIRTRIPEXPERIENCEFROMBUYINGTICKETSTOTHEENDOFHIS／HERTRAVELHASBEENBECOMINGANAIRLINESERVICEPRODUCT，THEPAPERDESCRIBESCHINAAIRLINESSERVICEPRODUCTANDEXAMINESTHEEXISTINGCRITICALDROBLEMSOFTHEPRODUCTTHISISANEWUNDERSTANDINGOFAIRLINESSERVICEPRODUCTONTHEBASISOFTHEDESCRIPTIONOFANDANALYSISOFTHESERVICEPRODUCT血EPAPERMAKESOUTSOLUTIONSFORCHINAAIRLINESTOIMPROVEITSTRANSPORTATIONSERVICESTHERESEARCHWILLBEOFSIGNIFICANCEINIMPROVINGSERVICEOPERATIONSANDINCREASINGPROFITOFCHINAAIRLINESKEYWORDSAIRTRANSPORTATION；AIRLINESERVICEPRODUCT；PRODUCTANALYSIS；CUSTOMERSARISFACTION

簡介：對外經(jīng)濟貿(mào)易大學碩士學位論文外國公司進入與中國民用航空維修業(yè)姓名郁偉申請學位級別碩士專業(yè)國際貿(mào)易指導教師張瑋2002101第一章民用航空維修服務業(yè)概述E機作為現(xiàn)代化的交通運輸工具是由包括發(fā)動機在內(nèi)的眾多凝聚著高新技術成果的摹部件組成。各零部件的生產(chǎn)和維修需要嚴格的質(zhì)量認證，如FAA，、IAA認證，以確保E機使用的高可靠性，從而保證飛行安全。飛機、發(fā)動機及其零部件的維修可使飛機保持持續(xù)適航性。隨著航空運輸業(yè)的出現(xiàn)，航空維修服務業(yè)便應運而生。第一節(jié)航空維修服務業(yè)的定義航空維修服務業(yè)屬第三產(chǎn)業(yè)的范疇，是指為飛機、發(fā)動機及其零部件提供維修并對岑部件提供倉儲和銷售的行業(yè)。它有別『航空運輸業(yè)和航空制造、LK，I；F『者是指航空客貨運輸，后者指飛機、發(fā)動機及其零部件的研發(fā)和制造。三者之陽J又有聯(lián)系，航空運輸業(yè)的發(fā)展將刺激飛機的需求并帶動航空制造業(yè)和維修服務業(yè)的發(fā)展。航空維修服務業(yè)包含丁兩方面的服務一是指對飛機的維修與維護方面的服務AIRCRA、LREPAIRANDMNLERLARLCESERVICE服務貿(mào)易總協(xié)定關于空運服務的附件第六條第A歆將該』LJJJK務定義為“在退出服務的一架飛機或其一部分上進行的維修與維護活動，但其不包括所謂的‘航班飛機的保養(yǎng)”’。從該定義覆蓋的服務范圍來看總體』與航空業(yè)界所稱的MROMAINTENANCEREPAIRANDOVERHAUL服務范圍～致。二是指各種飛機、發(fā)動機“零部件的分銷業(yè)務。據(jù)統(tǒng)計，雖受“911”事件影響，2001年全球航空維修市場仍達釗412億美元收益?！?。我國現(xiàn)有各種類型的民用飛機520架，每年用|丁維修和零部件購炙的費用就達100億元人民幣，因而跨國航空維修服務早已成為國際服務貿(mào)易的一種重要形式，目阿國際航空運輸業(yè)已發(fā)展延伸至世界大部分國家和地區(qū)。而維修服務的提供者大多是維修服務行業(yè)中實力雄厚的跨國公司?！霸诳鐕救蚪?jīng)營和發(fā)展的過程中，I”T多跨困公司深感服務業(yè)對其獲耿競爭優(yōu)勢的重要性，這就加速了服務國際化的速度?！边@就使跨國維修服務企業(yè)以其獨特的技術優(yōu)勢和質(zhì)量認證體系在東道凼建。起壟斷的優(yōu)勢，占領相關重要部件的維修市場。它們在競爭激烈的市場上尋求市場機會?！澳膯呜晡礉M足的需要，哪旱就有做生意的機會”，各維修服務企業(yè)以國際市場營銷的理念，向航窄公，習提供卓越的服務來滿足航空公司的需求。

簡介：北方交通大學碩士學位論文對我國航空公司發(fā)展問題的探討姓名鄧戩申請學位級別碩士專業(yè)工商管理指導教師幺培基200121北方交通大學碩十學位論文F我國空運市場對空運企業(yè)的容量有限，因此我國航空公司的未來將是規(guī)T模增大數(shù)量減少。經(jīng)營國內(nèi)干線運輸航空公司的合理數(shù)量不超過5個，但實際操作難點在于如何運用市場手段而不是行政干預去建立一種骨干航空公司與地方航空公司相互依存而不是無序競爭的新型關系。針對當前空運市場低迷狀態(tài)，政府要從“擴大內(nèi)需”出發(fā)，重新審視現(xiàn)行的運價政策。應該承認，細分市場的多種折扣是滿足社會不同層次需求和使航空公司收益最大化的有效途徑。只有實行靈活的運價政策才能激活空運市場，只有保持與其他交通方式協(xié)調(diào)的運價比例才能擴大空運市場?！胺潘晒苤啤笔钦畬γ窈胶暧^管理思路的重大轉(zhuǎn)變，在國外已成為一種潮流。而具有中國特色的管理思想應該是“適度管制”。運力控制是政府重要的宏觀調(diào)控手段，運力規(guī)?？陀^上也決定了空運企J世的規(guī)模。航空公司對飛機采購應該有更多自主權(quán)，但飛機采購需要服從國家外交、外貿(mào)大局。政府應致力于制定競爭規(guī)則，維護競爭秩序。按照市場經(jīng)濟原則管理好國家航線資源。對外為了國家利益和保護本國航空公司利益協(xié)調(diào)好國際航權(quán)關系，對內(nèi)扶持偏遠地區(qū)和經(jīng)濟欠發(fā)達地區(qū)的航線經(jīng)營。我國空運市場主要由公費旅客支撐的局面仍然沒有改變。民航要發(fā)展，必須制定新的發(fā)展戰(zhàn)略。新戰(zhàn)略的核心，在于突出為公眾服務。近年來，鐵路和公路相繼制定了以“提速”為顯著特征的市場策略，其成功實施已分流了部分航線的民航旅客。航空公司必須認真研究市場，放下架子，不失時機打出“大眾民航”的品牌。“大眾民航”意味著讓更多的人坐得起飛機。航空公司除繼續(xù)為公務、商務旅客提供完善的服務外，還應該根據(jù)新戰(zhàn)略的指導思想，將市場突破口放到旅游等自費旅客身上來。2

簡介：對外經(jīng)濟貿(mào)易大學碩士學位論文戰(zhàn)略聯(lián)盟航空公司發(fā)展的新方式姓名韓亮申請學位級別碩士專業(yè)企業(yè)管理指導教師趙軍200241ABSTRACTAILLANCEISEVERYWHEREINTHEMAININTERNATIONALAIRTRANSPORTATIONMARKET，ANDTHEFIVEGLOBALALLIANCEGROUPSHAVECOMEINTOBEINGTHEAIRTRANSPORTATIONMARKETWILLBEDOMINATEDBYAFEWGLOBALALLIANCEGROUPSFACINGTHENEWSITUATIONTHEDEVELOPMENTOFINTERNATIONALAIRLINEALLIANCEWHATCHINESEAIRLINESSHOULDDOCHINESEAIRLINESARESINAIL1NSCALEWITHPOORSERVICEANDMANAGEMENTBEINGLESSCOMPETITIVE，LARGEPARTOFCHINESEMARKETISTAKENBYFOREIGNAIRLINESTHEINTERNATIONALMARKETSHAREWILLCONTINUETOSHRINKIFCHINESEAIRLINESDONOTCOOPERATEWITHFOREIGNAIRLINESALLIANCEISASHORTCUTFORAIRLINETODEVELOP，ESPECIALLYFORTHEAIRLINEINDUSTRYTHESCALEBENEFICIALONECHINESEAIRLINESSHOULDSETUPALLIANCEWITHFOREIGNAIRLINESFORCOMMONDEVELOPMENTITISHELPFULFORCHINESEAIDINESTOSETUPBILATERALINTERNATIONALALLIANCESSINCEWITHFEWERMEMBERSCOMPAREDWITHGLOBALALLIANCEGROUPITISMOREEASYFORTHETWOAIRLINESTOBEADAPTEDWITHEACHOTHERANDREACHTHEGOALOFCOOPERATIVECOMPETITIONAIRCHINACHINAEASTERNANDCHINASOUTHERNHAVEESTABLISHEDSEVERALALLIANCESWITHFOREIGNAIRLINESWITHFAVORABLERESULTSATIERESTABLISHINGALLIANCEWITHFOREIGNAIRLINES，CHINESEAIDINESENLARGEDTHEIRSALESNETWORK，HAVEMOREHIGHYIELDPASSENGERS，REDUCEDOPERATINGCOSTANDBECOMEMORERECOGNIZEDTHEALLIANCEHASALSOPUSHEDCHINESEAIRLINESTOIMPROVETHEIRMANAGEMENTSO，CHINESESHOULDENHANCETHEBILATERALINTERNATIONALALLIANCETOUTILIZEEXTERNALRESOURCESTODEVELOPWHILEREFORMINGANDUSINGINTERNALRESOURCESTOGAINCOMPETITIONEDGES

簡介：隨著我國加入WTO，企業(yè)將面臨更大的挑戰(zhàn)，企業(yè)的競爭戰(zhàn)略將不得不進行調(diào)整。在二十一世紀，以信息技術為主導的管理理念和方法逐漸成為企業(yè)關注的重心。MRPⅡ、ERP等已經(jīng)逐步融入企業(yè)管理的實踐中了，而融合了先進的管理思想和信息技術的CRMCUSTOMERRELATONSHIPMANAGEMENT，客戶關系管理正在中國培育和發(fā)展，并成為企業(yè)經(jīng)營戰(zhàn)略中關注的重點方案。國外CRM的實踐已經(jīng)證明，這是一種提升企業(yè)市場競爭力的有價值的解決方案。本文主要目的在于探討企業(yè)如何運用CRM提升企業(yè)的競爭力，特別是在中國航空運輸業(yè)，如何認識實施CRM對于提高中國民航企業(yè)競爭力的必要性，以及如何借機來推動企業(yè)相關的戰(zhàn)略調(diào)整、業(yè)務流程改造和信息技術管理等工作的開展。本文主要分為兩大部分第一部分是對CRM的產(chǎn)生背景和基礎理論進行探討，在專家和CRM業(yè)界權(quán)威人士認識的基礎上，從本文作者的角度出發(fā)，闡述了CRM定義、對企業(yè)的價值和基本功能；并介紹了美國航空公司實施CRM的成功案例，分析和總結(jié)成功的經(jīng)驗，以及對中國民航的借鑒意義。第二部分是對上航實施CRM的過程中，所開展的各項工作的回顧，提出了要提高上航的市場競爭力，必須實施CRM。本文主要研究了上航的產(chǎn)業(yè)狀況、競爭戰(zhàn)略，客戶關系，剖析了上航在客戶關系管理認識中的誤區(qū)以及實施CRM存在的問題，提出了上航實施CRM的計劃和對策，并根據(jù)CRM的理論，研究了上航的企業(yè)經(jīng)營戰(zhàn)略、員工戰(zhàn)略、業(yè)務流程再造和信息技術管理工作，以及上述工作對CRM的支持。最后，作者提出在“天空開放”的競爭環(huán)境下，要參與國內(nèi)外市場競爭，保持現(xiàn)有的市場份額，提高航空企業(yè)的競爭能力和生存能力，CRM將是必由之路。

簡介：大連理工大學碩士學位論文東方航空股份有限公司營銷渠道建設研究姓名張麗麗申請學位級別碩士專業(yè)工商管理指導教師曲洪敏20050611ABSTRACTASONEOFTLLEFIVEMETHODSOFTRANSPORTATION，AIRTRANSPORTATIONPLAYAKEYROLEINTHEDEVELOPMENTOFNATIONALECONOMYANDTHEEXCHANGEOFINTEMATIONALPOLITICS，ECONOMY，TRADE，CULTURE，TOUNSM，SPORTSANDOTHERSWJMTHEDEVELOPMENTOFSCIENCEANDTECHNOLOGYANDTHEIMPROVEMENTOFTHELEVELOFPRODUCTIVEFORCESITSPOSITIONANDROLEINTHENATIONALCOMPREHENSIVETRANSPORTATIONSVSTEMHASBEENSTRENGTHENEDCONTINUOUSLYTHOUGHTHENATIONALAIRTRANSPORTATIONMADEGREATACHIEVEMENTSFORTHELAST50YEARS，F(xiàn)ROMAIRERAFTFLEETS，AIRROUTENETWORKS，AIRPORTCONSTRUCTONANDFACILITIESTOSTAFTQUALITY，SERVICEQUALITY，OPERATIONANDMANAGEMENTLEVELWESHOULDCLEARLYRECOGNIZETHATOURTRANSPORTATIONHASENCOUNTEREDTREMENDOUSDIFFICULTIESANDOBSTRUCTIONINTHEPROGRESSOFREFORLNANDDEVELOPMENTASWEKNOW，THEMARKETRELATIONBETWEENSUPPLIESANDDEMANDSHASGREATLYCHANGEDINTHETRANSFORMATIONFROMTHEPLANINGECONOMYTOTHEMARKETECONOMYITHASSHIFTEDFROM“SELLER’SMARKET“TO‘‘BUYER’SMARKET”THECHINESEAIRLINESARCFACINGUNPRECEDENTEDLYMARKETCOMPETITIONASTHEMEDIECONOMICORGANIZATIONOFTHEAIRTRANSPORTATIONSALCSMARKET，SALESAGENTSHADENLARGED“SALESALIA”O(jiān)FAIRLINESFORATIMESITBROUGHTPEOPLEACONVENIENCETOBUYTICKETSONTHEOTHERHANDITMADETHESALESMARKETDISORDERCOMPETITIONSHARPANDINCOMEOFAIRLINESDEELINEDETCATTHEBEGINNINGTHEAIRLINSDEVELOPSALESAGENTINORDERTOSALESPROMOTION，ENLARGEDMARKET，THISMADEUSMUSTRESEARCHINTHISFIELDSINCE1997，THEECONOMICPROFITSINCIVILAVIATIONINDUSTRYOFCHINASLIPPEDA10TMOSTOFCHINA’SAIRLINSHAVEBEENAWAREOFTHEDECLINEOFTHEBENEFITSINTHEBEGINNINGOFTHEYEAR2001AIRLINSDEFECTED50HUNDREDSMILLIONINTHEYEAR2003BYANALYZINGTHECURRENTCONDITIONOFCIVILAVIATIONONEOFTHEMOSTIMPORTANTFACTORSISTHATTHEAIRLINSDIDNOTPUTMUCHTHOUGHTONDEVELOPINGMARKETINGCHANNELANDTHECOMMISIONOFSALESAGENTSISTOOHIGHACCORDINGTOTHESTUDYONTHESALESAGENTSOFAIRTICKET，THERESEARCHADOPTSPLENTYOFDATAREFERSTOMANYDOMESTICANDINTERNATIONALRELEVANTARTICLESANDANALYZESTHECHARACTERISTICSOFTHESALESAGENTSOFAIRLINESBYTHETHEORYOFECONOMICSANDMANAGEMENT，CONSIDERINGTHELATESTINTEMATIONALMANAGINGMETHOD，THESALESCHANNELSINTHEPROJECTARERESEARCHEDANDINDUCEDTHEDISORDEREDSITUATIONINTHESALESMARKETISANALYZEDSYSTEMATICALLY111CCHARACTERISTICSOFAIRTICKETSALESMARKETARESUMMARIZEDCOMBINEDWITLLTHEDEVELOPINGTENDENCYOFCHINAEASTAIRLINESCORPORATIONLIMITED，ANDRECOMMENDSTHATCHINAEASTAIRLINESCORPORATIONLIMITEDSHOULDPUTMUCHMOUGHTONBUILDINGT11EMARKETINGCHANNELSKEYWORDSEASTAIRLINESCORPORATIONLIMITED；MARKETINGCHAⅡNELS；BUILDING

簡介：西北工業(yè)大學碩士學位論文陜西航天動力公司營銷渠道設計與整合研究姓名舒漢平申請學位級別碩士專業(yè)工商管理指導教師郭鵬20030401一塑三些查蘭些呈壘篁塞ABSTRACTTHEMARKETINGENVJRONMENTOFCHINAISWITNESSINGMOSTRAPIDCHANGES，MEANWHILE。THEINCREASEDSTRENGTHOFMARKETINGCOMPETITIONCLAIMEDENTERPRISESMANAGEMENTMUSTBEDEEPGOINGANDDELICATE，F(xiàn)URTHERMORE，THEENTERPRISESOFCHINAMASTEILLLANCETHECONTROLLEDDEGREEINMARKETINGTCSOURCEASMOREIMPORTANTRESOTLRCEMARKETINGCHANNEL，ITWILLBEFOLLOWEDWITHINTERESTBYENTERPRISESHAANXIAEROSPACEPOWERCO，LTDWASINITIATEDANDREGISTEREDWITHXI’ANHIGHANDNEWTECHINDUSTRYDEVELOPMENTZONEINDECEMBEROFL999BYSOMEOFTHECOREUNITSOFAEROSPACEINDUSTRYINTHISCOUNTRYBECAUSEOFTHEESTABLISHINGBACKGROUND，PROJECTCHARACTERISTIC，OPERATIONMANAGEMENTANDCOMPANYSTRATEGICDETERMINDEDTHEIMPORTANCENECESSITYOFMARKETINGCHANNELDESIGNANDINTEGRATIONTHISPAPERINTRODUCESINTERNALANDFOREIGNMARKETINGTHEORYCHANNELTHEORYCHANNELINTEGRATIONTHEORYINBRIEFTHENDISCUSSESITSDEVELOPINGTRENDOVERALL，TAKINGSHAANXIAEROSPACEPOWERCOMPANYASBACKGROUND，ANALYSESSHAANXIAEROSPACEPOWERCOMPANY’SMARKETINGENVIRONMENTANDMARKETINGCHANCESMEANWHILE，TAKINGFOREIGNRESEARCHRESULTSOFMARKETINGCHANNELANDCHANNELTHEORYCHANNELINTEGRATIONTHEORYASREFERENCE，RESEARCHESSHAANXIAEROSPACEPOWERCOMPANY’SMARKETINGCHANNEL，THENDISCUSSESITSNOTICEABLEPROBLEMSOFMARKETINGCHANNELDESIGNANDINTEGRATIONBYUSINGPRINCIPALCOMPONENTANALYSISOFMULTIVARIANTSTATISTICS，THEMATHEMATICMODELFORMARKETABLECHANNELSASSESSMENTOFSHAANXIAEROSPACEPOWERCOMPANYISPRESENTEDBYTHISWAYTHEDESIGNANDINTEGRATIONOBJCOTCANBESELECTEDANDTHEMARKETINGCHANNELOFSHAANXIAEROSPACEPOWERCOMPANYCANBERESEARCHEDQUANTITATIVELYBASEDONTHIS，THEPAPERPUTSFORWARDSOMEMARKETINGCHANNELMODELS，SOMEMODELSARECONDUCTIVETOTHECHARMELMANAGERINCHANNELDESIGNTAKINGCHANNELINTEGRATIONTHEORYTHEOPTIMUMINTEGRATIONPLANCALLBEDESIGNEDINBEINGPRACTICALANDREALISTICATLAST，BYUSINGTHISPLAN，THESATISFIEDOUTCOLTTECANBEACQUIREDKEYWORDSMARKETINGCHANNEL，CHANNEIEVALUATIONCHANNEIDESIGN，CHANNEIINTEGRATION

簡介：復旦大學碩士學位論文東方航空集團公司重組的研究姓名劉宗越申請學位級別碩士專業(yè)工商管理指導教師楊永康20025800M245劉宗越東方航卒集團公州霞封1的州’CABSTRACTINRECENTVEARSCHINACIVI1AVIALIONHASBEENLHEFOCUSOFDUBLICANDMEDIA，WHICHINCLUDESINDUSTRYMONOP01YANDPRICECOMDETITIONASONEOFTHETHREEAIRGIANTSINCHINA，CHINAEASTERNAIRLINEDRAWSMOREATTENTIONTHECIVILAIRREFORMSTARTEDIN1980STOMEETTHEPOLICYOFTRANSFERRINGMILITARYFACILITYTOCIVILUSE，WHICHWASINITIATEDHYMRDENGXIAOPINGINTHEERAOFOPENINGANDREFORMINGITTOOKSEVERALIMPORTANTSTEPSFJRST，CIVILAIRBUREAUGAINEDINDEPENDENCEFROMMILITARYSYSTEMANDSETUPAFEWAIRC。MPANIESDIRECTLYREPORTINGTOCIVILAVIATIONASSOCIATIONOFCHINACAAC|IOWEVER，THEYWERENOTTHEAIRCOMPANYINTHEREALMEANING，BECAUSETHEVWERESTILLINCLUDEDINTHESYSTEMOFAIRPORTANDIHEAIRMANAGEMENTBUREAUASTIMEWENTON，THENEGATIVITYOFLHISSYSTEMEMERGEDINTHELATE1980S，CIVILAIRREFORMCOOKTHESECONDSTEP，IE，SEPARATINGAIRPORTS，AIRCOMPANIESFROMLHEAIRMANAGEMENTBUREAUINTHEMIDANDLATEOF1990S，CIVILAIL’REFORMSTARTEDANOTHERROUND。ESTABLISHINGTHREEBIGAIRCONGLOMERATES，AMONGWHICHEASTAIRANDSOUTHERNAIRWEREPUBLICLY1ISTEDINNEWYORKANDHONGKONGSTOCKEXCHANGEUPONCHINA’SENTRYOFWTO，THEDEVELOPMENTOFCHINACIVILAVIATIONAROUSESMOREATTENTIONPEOPLEARECONCERNEDWHETHERITCANMAINTAINITSCOMPETITIVENESSINTHENEWENVIRONMENTCHINAEASTAIRCOMPANYHASBEENDEVELOPEDATTHESAMEPACEASCHINACIVILAVIATIONIN1980ITGAINEDINDEPENDENCEFROMLHEMILITARYSYSTEMANDFROM1988ITISOPERATEDBYITSELF【NL993，LHECONGLOMERATEWASESTABLISHEDAND4YEARSLATERITWASSUCCESSFUILVLISTEDBOTHATHOMEANDABROADTHISPAPERANALYZESTHERESTRUCTUREBACKGROUNDOFEASTAIR，BOTHINCHINAANDOVERSEAS，BYBRIEFREVIEWOFCHINACIVILAIRHISTORYBASEDONTHEINDUSTRYWIDEANALYSIS，ITPOINTSOUTTHEDRIVINGFORCESANDPROBLEMSDURINGLHERESTRUCTURINGPROCESSHYEASTERNAIRLINEHENCE，THEAUTHORPUTSUPHISOWNSUGGESTIONANDWISHITISHELPTLULTOTHEPROCESS?！?

簡介：南京理工大學碩士學位論文中國國際航空公司客運市場營銷策略研究姓名呂唯曦申請學位級別碩士專業(yè)工商管理指導教師錢敏20021101里墮豈童堡苧里旦墮墮窒坌望查堡墮塹重塑箜墮塹窒ABSTRACTUNDERTHECONDITIONSOFTHEWTO’SAGREEMENTOFCHINAANDTRENDOFECONOMY’SGLOBALIZATIONOURENTERPRISEHASTOFACECOMPETITIONHOWTOWININSUCHCOMPETITIONANDTOFURTHERENFORCEITSCOMPETITIONSTATUSHASBEENASTRATEGICPROBLEM，WHICHMUSTBERESEARCBEDSTARTINGWITHGENERALTHEORYOFENTERPRISESTRATEGYANDONTHEBASISOFANALYSISOFMACROENVIRORMLENTINECONOMYSCIENCEANDTECHNOLOGYANDINDUSTRYFACEDBYAIRCHINAANDITSPOTENTIALRESOURCESTHISPAPERPUTSFORWARDADEVELOPMENTSTRATEGYWHICHWILLBEEXECUTEDBYTHECOMPMAYATPRESENTANDFORYEARSTOCOMEIEFINALLYTHISPAPERANALYSESAIRCHINA’SSALESANDMARKETINGSTRATEGIESMARKETINGSTRATEGYKEYWORDSCIVILAVIATION、SERVICEMARKETING、MARKETINGSTRATEGY

簡介：安徽大學碩士學位論文加入WTO背景下我國民用航空運輸業(yè)產(chǎn)業(yè)組織分析及規(guī)制改革研究姓名蔣誠申請學位級別碩士專業(yè)國際貿(mào)易學指導教師高茜20040508加入W1D背景下我國民用航空運輸業(yè)產(chǎn)業(yè)組織分析及規(guī)制改革研究ABSTRACTCHINA’SEMERINGINTOWTOHASMADEPROFOLHLDE舳CTONMEDEVELOPMENTOFCIVILAVIATIONOFCHINAACCORDINGT0“AⅢLEXONAIRTRANSPON”，MEAPPENDIXOF”GENERALAGREEMENTON’RRADEINSERVICEGATS”，AIRCRAFTREPAIR趾DMAINENAJLCESERVICE，SALEINGANDM礬【ETINGOFCI“LAVIATIONSERVICE，COMPUTERRESERVATIONSYSTEMSEⅣICECRSHAVEBEENPRESCRIPTEDWITH也EDEVELOPILLENTOFOPINUPAILDINTEMATIONALCOMMUNICATION，CHINACIVILAVIATIONWIUF如EUNPRECEDENTEDCHANCEANDCHALLENGES，INTHEFIELDOFGOVEMMENTALREGULATIONFMMANALYZINGT11ETHEORYOFREGULATIONONNATURALMONOPOLYINDUSTRIES，INMISP印ER，T11EAUTHORTHOROU曲1YANALYZCMEMARKETSTNJCTURE，CONDUCT觚DPERFO咖AILCEOFCHINACIVILAVIATIONDUETOⅡLESCPMODEL，ANDAPPLIESEXPCRIENTIALAPPROACHTOSYSTEMATICAILYA11ALYZETHECOMPETITIONAILDREGULATIONCONDITIONOFCHINACIVIIAVIATIONITPOINTSOUTTHATUNDER也EEXCESSGOVEMMENTALREGULATION，CIVILAVIATIONEXISTSMANYPROBLEMS，SUCHASSMALLINDUSTRIALSIZE，HI曲ENTERANDEXITBARRIERSINT11EMARKETSTMCTURE，RIGIDCOSTSNUCTURE，10WPRODUCTIVITYE銜CIENCYANDPROFITRATEBASEDONTHEAILALYSISOFTHECHARACTERISTICSOFCHINACIVILAVIATIONREGULATIONA11DCOMBINEDWITLLTHECOMMONRULESOFNATURALMONOPOLYREFOM，THEAUTHORINTMDUCEDSOMEFUND鋤ENTALRCFO珊PANEMSOFCHINACIVILAVIATIONREFONNINTHEPAPELTHEKEYFACTORSAFF色CTINGTLCWORKINGOFT11ESEPANEMSAREALSOBEINGILLUSTRATEDINADDITION，ITPUTSFONⅣARDTHATSOMEPOLICYPROPOSAL，INCLUDINGLOOSENINGGOVEMM鋤TALREGULATJON，GUIDJNGINDUS塒ALP工DMOTJON，IMPMVINGCO印ORATEGOVEMALLCE，SEMNGUPANTIMONOPOLYANDFAIRCOMPETITIONREGULATION，CALLSTIMULATECOMPETITIONASWEUASRAISEEMCIENCYATTHES鋤ETIMEKEYWORDWTO，CIVILAVIATION，INDUSTRIALECONOMY，NATURALMONOPOLY，REGULATIONSTYPEOFTHESISAPPLIEDSTUDY2

簡介：西北工業(yè)大學碩士學位論文航空型號研制項目管理信息系統(tǒng)研究姓名劉（日韋）申請學位級別碩士專業(yè)企業(yè)管理指導教師趙嵩正20060301西北工業(yè)大學碩士學位論文ABSTRACTTHEAVIATIONINODELDEVELOPIILEMISABIGSYSTCMENGM“NG，WHOSOCYCLEAND五SKCANBERE如CEDTHROU醢E踟CTIVEP炳ECTMANAGEM蹴T，INFO渤越IONSYS融NIS勰IMPORTANTMETHODWHICHMAKESPROJECTMANAGEMENTBECOMESCIENTIFICANDMODEMTHEA啦ATIONMODELDEVELOPMENTP嘲ECTMAN89EMENTINFORINATIONSYSTEMCOULDRE蠢IZE氌EINTEG豫疽ONOFF斑K畦ONSINCIUDINGSCHEDULEDPLAN，O端ANI齠TION，SCHE1ULECON仃OL，COMMULLICATION1LILDERT11ECOMPUTERNEMORKENVIROILRILENTINFORNLATIONCOULD鑫LSOBC螽LLY照AREDANDE＆蹶VE垮溉NSMI毪EDD詆NG她W魏OIEL滌OFMODEIDEVELOPMENTANDMEPERFOMANCEOFPMJECTMALLAGEMEⅡTCANBEIMPROVCDI綴LY’壕EPA辨F髓ALY搿D氆EE軸F8穗融SLICS赫D氌ELI＆EYELE爭。CCSS蕊AVIADONMODELDEVEIOPMENTPROJECTMANAGEINENTTHE仔AMEWORKOFAVIATIONMODEL如VELOP疆程哇P蛹ECT搬ANA剿EN專W勰P∞筘S鍵殛S礴∞氌EBO白薛P翻。畦MANAGEMENTKNOWIEDGESECONDLY，USINGMULTIGTAGENETWORKPLANNILLGMEMOD，TLLE筘PERP玨T島RW韙FD也EINTE辮T。娃MODELMULT髓AGEN。TW∞KPLA黼INGTEE殛I罐UESBASEDONWBSTHENCOMBININGROLLWAVEPLAILLLINGMETHOD，THEAVIATIONMODELDEVELOPMENTP喇ECTMANAGEMENTSCHEDULEDPL蕊蠡瞄∞FO難WAS畦EVELOP醛THIRDLY，IT啪SSUGGESTEDTHATSCHEDULECO肋OLSH01LLDBEBASEDONMULTISTAGENETWORKINTEG毫TEDPLANINFONNAT主ON腿DME幽ODOFCONTROLPROCESSWASAN8LYZEDT缸KS蛆N王SAILDRECOGNI矗ONMEMODSOFMESCHEDULEDEVIATIONWEREIMPROVEDAILDRELATEDCALCTLLATIONMODELSWEREPROPOSEDONNLEBASISOFMAT，THEAVIATIONMODELDEVEIOPMENTP嘲ECTMALLAGEMENTSCHEDUIECOM∞1舷LIILEWORKWASPROPOSEDFINIALLY，COMBININGTHC舶嘲EWORKOFSCHEDULEDPLANANDSCHEDLLLOCONTROL，WHICHISBASEDONMULLIS紐GENETWO呔INTEGA南CDPLAN，WI出COOPERA主IONFHNCTION，AMEORETICF豫MEWORKOFAVIATIONMODELDEVELOPMENTPROJECTMANAG唧ENTINROMATIONSY馥嗽W嬲GIVEN。BYAPPL痢GP醐OSED蠡姐E踟蕊THEEACPMLSSYSTEMBASEDONW曲ISDESI趴EDANDVERIFIED【L姆W8R蠡孓糙。鑫式融∞A揮HP溺EC|，嘲E蕊輟鞠AGEME璉黼裁鬟AGENE啪魄INTEGATEDPLALL，INFO冊ATIONSYSTEMII

簡介：武漢理工大學碩士學位論文基于機場的我國航空物流發(fā)展戰(zhàn)略姓名何濤申請學位級別碩士專業(yè)產(chǎn)業(yè)經(jīng)濟學指導教師王友順200231莖堡望三奎堂堡主堂堡絲苧一一ABSTRACTAIRLOGISTICS，ALSOACONCEPTIONOFMODERNLOGISTICS，DURINGTHEPROCESSOFAIR109ISTICS，CARGOARETRANSPORTEDMAINLYBYAIRTHEALLPROCESSOFAIR109ISTICSINCLUDINGCARGO’SCIRCULATIONANDSTORAGESHOULDBEEXECUTEDBOTHEFFICIENTLYANDEFFECTIVELYBETWEENSHIPPER’SANDCONSIGNEE’SSPOTMOREOVERINORDERTOSATISFYCUSTOMERS’REQUIREMENTS，THEALLPROCESSMUSTBEPLANED，IMPLEMENTEDANDCONTROLLEDAIRLOGISTICSISACOMPREHENSIVELOGISTICSDISPOSALCOURSECOMPRISESAIRANDGROUNDPARTSAIRPORTISANECESSARYPARTOFAIRLOGISTICS，ANDASPOTFORFORMINGAIRLOGISTICSNETWHAT’SMORE，ITISTHEPRINCIPALFACILITYFORPROMOTINGIMPORTSANDEXPORTSTRADEFORACOUNTRYAIRPORTWILLTURNINTOTHECHIEFFACTORSTRENGTHENINGANDENLARGINGITSCOMPETITIONABILITYPRESENTLY，CHINESEAIRPORTISSTILLINELEMENTARYSTATEPRESENTLY，THEWORLDADVANCEDENTERPRISESINAIRLOGISTICSHAVEEXTENSIVELYDONEBUSINESSINMAINLANDANDHELDMOREANDMOREMARKETSHAREHOWEVERTHETAKENUPRATEOFOURNATIVEAIRLINEENTERPRISESISDESCENDINGININTERNATIONALAIRTRANSPORTATIONMARKETINADDITION，ABOUT70PERCENTOFDOMESTICAIRPORTSAREINADEFICITSTATEINTHISCIRCUMSTANCE，THATOURAIRLOGISTICSENTERPRISESHOWTOCOPEWITHOVERSEASCOMPETITIONHASBECOMEANURGENTASSIGNMENTWITHEXPERIENCESOFTAKINGPARTINAIRLOGISTICSMARKET’SINVESTIGATINGINSHENZHENAIRPORTANDNINGBOAIRPORT，ANDONTHEBASISOFGATHERINGANDANALYZINGTHEMATERIALS，THEMAINAIMOFTHISPAPERISTOSTUDYDEVELOPINGSTRATEGYINAIRLOGISTICSOFCHINESEAIRPORTINWHOLEMADEAANALYSISOFOURAIRPORTPRESENTSITUATIONTHEN，ONTHEPOINTOFAIRPORT，THEAUTHORPROPOSEATHEORYINCLUDINGCONSTRUCTINGAIRLOGISTICSNETANDAIRPORTLOGISTICSCENTER，ENJOYINGAIRPORTCODETOGETHER，DEVELOPINGTHESEAIRPORTWITHBETTERCONDITIONSANDTHEFRAMEONHOWTOCONSTRUCTAIR。LOGISTICSINFORMATIONSYSTEMETCINADDITION，THEAUTHORPREDICTSINDEXESRELATEDTOAIRLOGISTICSTHROUGHUTILIZINGTWOKINDSOFQUANTITATIVEANALYSISMETHODS，NAMELYLINEARREGRESSION

簡介：對外經(jīng)濟貿(mào)易大學碩士學位論文北京航空材料研究院發(fā)展戰(zhàn)略研究姓名高山申請學位級別碩士專業(yè)科研機構(gòu)環(huán)境分析經(jīng)營戰(zhàn)略指導教師劉子安200341對外經(jīng)濟貿(mào)易大學MBA論文管理能力以及企業(yè)文化建設情況，明確了航材院的優(yōu)勢和劣勢。并對航材院現(xiàn)行主要研究領域部門作了SWOT矩陣定位分析。第五章在上述分析的基礎上，遵循發(fā)揮優(yōu)勢，抓住機會，克服劣勢，避開威脅的原則及作者多年對航材院的了解與深入分析提出了航材院的總體發(fā)展戰(zhàn)略以市場為導向，以創(chuàng)新為手段，以進入“創(chuàng)新工程”為契機，逐步實行企業(yè)化經(jīng)營，整合鞏固基礎＼R及應用基礎研究毒I創(chuàng)建具有孵化器功能的研發(fā)中心，重點扶持高新技術產(chǎn)業(yè)化，用5～7～10年時間把航材院建成為在航空與民用材料及其相關學科領域，集基礎及應用基礎研究，開發(fā)研究和高新技術聲業(yè)化為一體，且實現(xiàn)三者良性互動的，國內(nèi)一流，國際知名、／的高科技企業(yè)集團公司。7第六章提出了戰(zhàn)略實施過程應注意的幾個問題和建議。戰(zhàn)略實施是一個系統(tǒng)工程，需要組織內(nèi)各階層、各部門及全體員乓密切配合，系統(tǒng)思考，團結(jié)協(xié)作，才能使戰(zhàn)略得、／以貫徹實施，才能使戰(zhàn)略目標得以實現(xiàn)。N解放思想，轉(zhuǎn)變觀念。解放思想就是要拋L棄那些與市場經(jīng)濟不相適應的思想觀念；轉(zhuǎn)變觀念就是要從根本上解決“只重論文發(fā)表和成果鑒定，忽視應用技術開發(fā)和成果轉(zhuǎn)化推廣的問題，克服只重視科研人才，忽視經(jīng)營管理人才的現(xiàn)象，樹立闖大市場，干大事業(yè)的現(xiàn)象；2運行機制是戰(zhàn)略的核心，只有建立起充滿活力的企業(yè)運行機制，才能充分調(diào)動員工的主動性、積極性和創(chuàng)造性。企業(yè)的運行機制包括用人機制、分配機制和管理機制；3逐步搞好組織結(jié)構(gòu)、人才隊伍結(jié)構(gòu)的調(diào)整，在航材院建立起現(xiàn)代企業(yè)法人治理結(jié)構(gòu)，培養(yǎng)造成一支懂科研，善經(jīng)營，會管理的骨干人才隊伍；4加強對投資的科學管理，提高投資的回報率；5堅持“以人為本”的經(jīng)營思想，就是要對外尊重顧客，對內(nèi)尊重員工，樹立“人人是人才”的觀關鍵詞科研機構(gòu)環(huán)境分析經(jīng)營戰(zhàn)略論文類型應用研究U

簡介：1文摘R中文摘要收益竹理是士川各合適的產(chǎn)品在合適的時間，以合適的價格銷售給合適的顧客，T由此使企業(yè)在其產(chǎn)甘。銷售中獲得堆火限度的收益。對航空公司而言，收益管理是指運IL預測和優(yōu)化等科學F段，將白己經(jīng)營的每一航功的U一航段的傅一座位以最好的價格出代，使企業(yè)的銘體收益獲得鼓大的一種管理思想。航空客運收益管理的應用在我國現(xiàn)在還是一個空自。隨著我國體制改革的不斷深入，市場經(jīng)濟體制的確立，越來越多的航空公司意識到收益管理的重要性。超售、座位存量控制和團體管理是現(xiàn)代收益管理優(yōu)化航班收入的途徑，每一途徑都從不同角度促使航琉收入提高。木文圍繞這二方面闡述了收益管理的理念，提出了解決相關問題的決策模型，并論述了收益管理決策支持系統(tǒng)的功能結(jié)構(gòu)。第一章綜述介紹了收益管理及收益管理計算機系統(tǒng)的產(chǎn)生與發(fā)展過程、收益管理的有關概念及組成回顧了航節(jié)及網(wǎng)絡座位存量控制的技術發(fā)展提出了開展收益管理的前提條件及其在中國的前景展望。第二章超售討論了決定超售的核心技術，提出了三種不確定情況下超售量的計算模型①考慮成行率分布的超售量計算模型訂SRDSRDSRPDBYDB土式成立時收益最大。其中AU為設定的航班可接受訂座數(shù)AC為航塊可用座位數(shù)SHOWS為訂座成行人數(shù)SR為成行率，SRSHOWS訂座人數(shù)SHOWSAU1NOSHOW率DB為DB一個旅客所造成的損失Y為艙位平均票價。假設成行率SR服從概率密度為ASR的分布。上式中，AU為唯一未知數(shù)，可以求得收益最大時的AU值，從而確定超售量。②考慮成行人數(shù)SHOWS分布的超售量計算模型AU“XYXPAUS藝ACXY一SHO、一“CXDBXPAUSSAC十1解工50R其中PAUS是AU個訂座旅客中成行人數(shù)為S的概率。中文摘絲RLVNNKC仃藝HIIINI1FB日P恤DBDBK1HHL公R川B，為運價等級I接受的訂座數(shù)，蝴為運價等級的保護座位數(shù)，BL，為運價等級I的訂座限制數(shù)可獲得座位數(shù)。假設訂座數(shù)B服從概率密度為OB的分布。計算出航班最后G個座位價值，再除以團隊的訂座數(shù)，即可獲得團隊在某航班的散客置換價。第五章收益管理決策支持系統(tǒng)收益管理決策支持系統(tǒng)作為航空公司一項重要的輔助決策工具，在我國的研究與應用剛剛起步。本章結(jié)合我國實際提出并論述了航空公司收益管理系統(tǒng)的功能結(jié)構(gòu)。關鍵詞收益管理超售座位存量控制散客置換價

簡介：華中科技大學碩士學位論文中國航空集團公司人力資源整合及激勵機制的建立姓名王軍申請學位級別碩士專業(yè)管理科學與工程指導教師張子剛20021030華中科技大學碩士學位論文ABSTRACTWITHTHEONGOINGGLOBALIZATIONOFWORLDECONOMYANDCHINA’SACCESSIONINTOTHEWTO，CHINA’SCIVILAVIATIONINDUSTRYISFACEDWITHINCREASINGLYSEVETECOMPETITIONANDCHALLENGEFROMINTERNATIONALAVIATIONCONGLOMERATESTHEDEEPENINGOFTHEREFORMOFCHINA’SECONOMICSYSTEMHASALSEVEALEDTHEUNDERLYINGPROBLEMSINTHEADMINISTRATIVEANDOPERATIONALMECHANISMSOFCHINA’SCIVILAVIATIONONLYBYRESTRUCTURINGANDFURTHERINGINNOVATIVEREFORILLCANCHINA’SEIVILAVIATIONSECTORWORKITSWAYOUTOFTHEPRESENTDIFFICULTYTHEONGOINGRESTRUCTURINGOFCHINANATIONALAVIATIONHOLDINGCOMPANYCNAHREPRESENTSAMAJOREFFORTINTHEFUNDAMENTALCHANGEOFITSMANAGEMENTSYSTEMTHEREALIZATIONOFSYNERGYINITSHUMANRES0111“CESANDTHEESTABLISHMENTOFEFFECTIVEINCENTIVEMECHANISMS，WHICHAIMATENHANCINGPRODUCTIVITYTHROUGHOUTTHESYSTEM，HAVEBECOMEIMPORTANTFACTORSINTHESUCCESSOFTHERESTRUCTURINGTLLISTHESISDISCUSSESANDSTUDIESTHEACHIEVEMENTOFSYNERGYOFHUMANRESOURCESANDESTABLISHMENTOFINCENTIVEMECHANISMSINCNAHITMAKESUSEOFTHERESEARCHRESULTSOFHUMANRESOURCEMANAGEMENTTHEORIESANDELABORATESONINNOVATIVEIDEASCONCERNINGCNAH’SHUMANRESOURCESYNERGYNLETHESISOBSERVESANDSTUDIESTHEHUMANRESOURCESITUATIONINCNAH，ANDFINDSTHATCNAHLAGSBEHINDINSTAFFPRODUCTIVITYWHENCOMPAREDWITHOTHERINDUSTRYPLAYERSOFCOMPARABLESIZEINNOVATIVECHANGESINPEOPLE’SCONCEPTSABOUTHUMANRESOURCESARE、，ITALINOUREFFORTTOENHANCESTAFFPRODUCTIVITYANDCOMPETITIVENESSTHETHESISINTENDSTOTAKEADVANTAGEOFTHEOPPORTUNITYOFCNAH’SRESTRUCTURINGTOSEARCHFORWAYSANDMETHODSFORESTABLISHINGEFFECTIVEINCENTIVESCHEMESANDREALIZINGSYNERGYOFHUMANRESOURCESCITINGTHENEWAPPROACHESOFGROUNDSERVICESDEPAR缸NENTOFAIRCHINAINELECTINGITSMANAGEMENTTHETHESISDISCUSSESREFORMSINSELECTINGMANAGEMENTPERSONNELDRAWINGONTHEEXPERIENCEOFCHINAPETROLEUMANDSINOCHEMINHUMANRESOURCESYNERGYTHETHESISELABORATESONVARIOUSMETHODSOFANDCASHRESOURCESFORREDUCINGSTAFFANDINCREASINGEFFICIENCY，THEASSESSMENTOFWORKPERFORMANCE，PAYSTRUCTUREANDTHEESTABLISHMENTOFANNUALREMUNERATIONSYSTEMFORENTERPRISEMANAGEMENTTHETHESISFINALLYDISCUSSESTHEINCENTIVESHAREHOLDINGSCHEMESFORTHELISTEDCOMPANYUNDERCNAH，CITINGTHOSESCHEMESCOMMONLYPRACTICEDININTERNATIONALAIRLINESKEYWORDSAIRLINECONGLOMERATESYNERGYOFHUMANRESOURCESINCENTIVEMECHANISMSLI