簡(jiǎn)介：浙江大學(xué)碩士學(xué)位論文基于不同企業(yè)類型的組織文化與組織有效性研究目錄中文摘要英文摘要第一部分緒論。1。2。。。。41以往研究的回顧11組織文化研究興起的背景12組織文化的定義13組織文化的測(cè)量14組織有效性的研究15組織文化與組織有效性的研究2研究方向和進(jìn)展21個(gè)體層面的研究22組織層面的研究3問(wèn)題的提出4研究目的和意義5研究構(gòu)思第二部分研究方法研究工具被試第三部分結(jié)果分析1問(wèn)卷量表分析Q︸，J11核心競(jìng)爭(zhēng)力量表因素分析和信度檢驗(yàn)浙江大學(xué)碩士學(xué)位論文基于不同企業(yè)類型的組織文化與組織有效性研究22勞動(dòng)密集型服務(wù)流通企業(yè)和知識(shí)密集型服務(wù)流通企業(yè)的組織文化模式6123不同核心競(jìng)爭(zhēng)力特征的企業(yè)組織文化模式33組織文化現(xiàn)狀與有效組織文化模式的比較和建議“654本研究的局限性和進(jìn)一步研究方向的建議二741研究局限一6742進(jìn)一步研究方向的建議8第五部分結(jié)論691研究結(jié)果“一6911組織文化現(xiàn)狀分析6912有效的組織文化模式的分析702應(yīng)用價(jià)值和意義“““一72參考文獻(xiàn)附1問(wèn)卷致謝。。二。。。。。。。。7376。。。。。79多

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簡(jiǎn)介：浙江大學(xué)碩士學(xué)位論文上市公司財(cái)務(wù)指標(biāo)與審計(jì)意見類型相關(guān)性研究姓名黃云煉申請(qǐng)學(xué)位級(jí)別碩士專業(yè)會(huì)計(jì)學(xué)指導(dǎo)教師徐文財(cái)20051001浙江大學(xué)碩士學(xué)位論文上市公司財(cái)務(wù)指標(biāo)與審計(jì)意見類型相關(guān)性研究ABSTRACTTHETYPEOFAUDITREPORTOFTHELISTCOMPANYISHIGHLYREGARDEDBYALLKINDSOFOUTSIDERS，ANDMAYHAVEIMPORTANTEFFECTSONTHEIRDECISIONBEHAVIORSTHEREFOREITHASSTRONGTHEORETICALANDEMPIRICALIMPLICATIONSTOPREDICTTHETYPEOFAUDITREPORTOFTHELISTCOMPANYBYSOMEAPPROPRIATEWAYSTHISPAPERISTREEOUTOF‘THEINDEPENDENTAUDITRULEGOINGOPERATING”O(jiān)RIGINATEDBYTHEFINANCIALMINISTRYTHEAIMOFTHISARTICLEISTHATWEWANTTOKNOWIFTHEFINANCIALCONDITIONANDBUSINESSPERFORMANCEHASIMPORTANTEFFECTSONTHEAUDITOPINIONATFIRSTTHISARTICLEWILLTESTWHETHERTHEREISANYDEFERENCEEXISTBETWEENTHEFINANCIALINDICATOROFTHESTANDARDQUALIFIEDCOMPANIESANDTHESTANDARDUNQUALIFIEDCOMPANIESTHENBYESTABLISHINGTHELOGISTICMODEL，THISPAPERDEFMESTHEFINANCIALVARIABLESREFLECTINGTHEFINANCIALCONDITIONSANDBUSINESSPERFORMANCEOFTHELISTCOMPANYASTHEINDEPENDENTINVARIABLES，ANDCHOOSESTHEVARIABLEREFLECTINGWHETHERALISTCOMPANYHASRECEIVEDTHESTANDARDUNQUALIFIEDOPINIONABOUTIT’SFINANCIALREPORTASTHEDEPENDENTINVARIABLEATLAST，ONTHEBASISOFTHEEMPIRICALRESEARCHCONCERNINGTHERELATIONSHIPOFTHESETOWTYPEINVARIABLES，THISARTICLEDETERMINESWHETHERTHERELATIVITYEXISTSBETWEENTHEMANDESTABLISHESTHEPREDICTIONMODELABOUTTHETYPEOFAUDITREPORTOFTHELISTCOMPANYTHECONCLUSIONISTHATTHEFINANCIALCONDITIONSANDBUSINESSPERFORMANCEOFACOMPANYHASIMPORTANTEFFECTSONIT’SRECEIVEDAUDITOPINIONTYPEKEYWORDSFINANCIALINDICATORSAUDITINGRISKGOINGOPERATINGTYPEOFAUDITOPINION

簡(jiǎn)介：碩士學(xué)位論文西安兵器行業(yè)不同類型企業(yè)員工滿意度對(duì)比研究作者王偉斌指導(dǎo)教師鐘定國(guó)教授申請(qǐng)學(xué)位學(xué)科企業(yè)管理西安工業(yè)大學(xué)2006年4月THECONTRASTSTUDYONTHEESDOFDIF如RENT1YPEENTERPRISEOFXI’ANMILITARYDOMAINDISCIPLINEBUSINESSMANAGEMENTSTUDENTSIGNATURE8UP刑I8甜5IG刪眥A2一U西6沁侈駕3卅ABSTRACTINTHEMARKCTCCONOMYENVLROMENTWITHMOREATLDMOREDRASTICCOMPETITLON，THEPE『SONSWI血ABILJTY’SNOWAREVERYFKQUENTLYMMLYCORPORATIONSARESTRONGLYAWARETHATTHECOMPETITIONOFPERSONSHASBEENTHEHOTSPOTSINMODEMCORPORATIONSIFCORPORATIONSWANTTETA衲THEPEFSONS、VITL】ABIJITY，T11EPROB】EMMUSTBES01VED五RSTLYISINCREASINGTHESATISFACTIONDEGREEOFEMPLOYEESACCORDINGLYFOSTEREMPLOYEES’IDENTITYANDADSCRIPTION，STREN露HENTHECE玎TRIPETALFORCEOFEMPLOYEEFORENTERPRISECONTINUOUSLY0NTHEBASISOFTHETHEORYOFMOTIVATIONINWESTCOUNTIES，NLEPAPERSHRINKSTHERAGEOFRESEARCHCOUNTRJESANDJNDUS砸ESTODI婦’ERENTTVPESOFENTERPRISES，WHICHPROVIDESPRINCIPLES上ORIMPROVINGEMPLOYEESATISFACTIONANDMALLAGINGINDIVIDUALJYWESTUDYTWOTYPESOFEMERP“SEFROMXI’ANMILTARYDOMAINRDEMERPRISEANDMANUFACTUREENTERP“SETHISDISSERTATIONISTOSMDYTHERELATIONSHIPBETWEENTHETYPEOFENTERI“SEANDJOBSAIISFACTIONTHROUGHSU“EYQUESTIONNAIREFIRSTLMWESTUDYT11EWHOIESATISFACTIONOFTHET、ⅣOTYPESENTERPRISES；SECONDLY，WESTUDYTHEJOBSATISFAC“ONOFTWO1YPESENTERPRISESF協(xié)MTHESEANGLESSUCHASSEX，AGE，WORKINGTENURE，EDUCATIONBACKGROUNDANDDIFREREMPOSITIONSESPECIALLY，COMBININGWITHACTUALCONDITIONSCOMPAREANDANALYSESIOBSATISFACTIONOFTHES鋤EPOSITIONOFTWOTYPESOFENTERPRISESLASTLY，WEPUTFORWARDTHECONTROIMEASURESOFINCREASINGJOBSATISFACTIONTOT11EDIF1EREMPOSITIONSINTHETWOTYPESOFENTERPRISESTHERESULTOFTHESTUDVSHOWSTHEDIFFBRENCEOFWHOLESATISFACTIONRATEOFEMPLOYEESINDIFKRENTTYPESOFENTERP“SESISS譫NMCANT；RDENTERP“SEISHIGHERTHANMANUFACTUREENTERPRISEMEANWHILE，THERESULTOFTHESTUDYSTILLSHOWSMATJOBSATISFACTIONHAVEPMMINENTDIFF釘ENCEBET、VEENTHETWOTYPESOFENTERPRISESACCORDINGTOTHEDIF艷RENTANALVSISAN91ESSUCHASSEX，AGE，WORKINGTENUREANDEDUCATIONBACKGROUNDRDENTERPRISEISOBVIOUSLYHIGHERT11ANMALLUFACTUREENTERPRISETHERESULTOFRCGRESSIONANALYSISSHOWSTHEKEYINFLUENCEFACTORSOFJOBSATISFACTIONOFTHESAMEPOSITIONSFROMDIF絕RENTTYPEE11TERP“SESAREDIFJF色RENTTHEPURP。SCTOSURVEY出EEMPLOYEESATISFAETIONRALEISTOINCREASTHESACISFACTIONDEGRECOFTHEEMPLOYEES，THISARTICLEPUTSFORWARD9SUGGESTIONSTO1AYSTRESSONDIFKRENTMOTJVATIONPOLICYBASEONTHEDI彘RENTSTATUSOFDEMO聊HYKEYWORDSESD；TYPEOFENTERPRISE；DIFFERENCEANDANTECEDENTVARLABLES

簡(jiǎn)介：摘要農(nóng)村科技試驗(yàn)示范基地在改造傳統(tǒng)農(nóng)業(yè)，推進(jìn)農(nóng)業(yè)現(xiàn)代化過(guò)程中發(fā)揮著不可替代的作用，是農(nóng)業(yè)科技成果通向農(nóng)業(yè)生產(chǎn)的橋梁。陜西省農(nóng)村科技試驗(yàn)示范基地在促進(jìn)農(nóng)業(yè)和農(nóng)村經(jīng)濟(jì)發(fā)展中取得了顯著的成效，但就其發(fā)展來(lái)看，還存在一系列問(wèn)題，如規(guī)劃布局不盡合理，組織方式單一，運(yùn)行機(jī)制不夠靈活，缺乏優(yōu)化的管理模式，產(chǎn)學(xué)研結(jié)合不緊密等等。探討和解決這些問(wèn)題，使農(nóng)村科技試驗(yàn)示范基地健康持續(xù)發(fā)展，對(duì)促進(jìn)科技成果轉(zhuǎn)化，提高農(nóng)村科學(xué)技術(shù)水平，增強(qiáng)農(nóng)業(yè)素質(zhì)，應(yīng)對(duì)農(nóng)業(yè)國(guó)際化、經(jīng)濟(jì)全球化挑戰(zhàn)具有重要意義。論文通過(guò)調(diào)查研究、實(shí)證分析，對(duì)陜西農(nóng)村科技試驗(yàn)示范基地進(jìn)行了系統(tǒng)的研究，在分析農(nóng)村科技試驗(yàn)示范基地存在問(wèn)題的基礎(chǔ)上，對(duì)基地類別劃分、管理模式與運(yùn)行機(jī)制進(jìn)行了深刻的剖析、總結(jié)、研究和提升，并在此基礎(chǔ)上提出了陜西省農(nóng)村科技試驗(yàn)示范基地的發(fā)展思路與政策建議。1歸納提出了農(nóng)村科技試驗(yàn)示范基地的概念和功能。認(rèn)為農(nóng)村科技試驗(yàn)示范基地是以解決一定區(qū)域內(nèi)農(nóng)業(yè)與農(nóng)村經(jīng)濟(jì)發(fā)展的技術(shù)問(wèn)題、提高農(nóng)民的科學(xué)文化素質(zhì)、促進(jìn)科技成果轉(zhuǎn)化應(yīng)用為目的，由政府部門、科研教學(xué)單位、農(nóng)技推廣服務(wù)機(jī)構(gòu)、涉農(nóng)企業(yè)、農(nóng)村經(jīng)濟(jì)合作組織等單位獨(dú)立或聯(lián)合在農(nóng)村建立的，以農(nóng)業(yè)科技成果或現(xiàn)代經(jīng)營(yíng)模式理念的試驗(yàn)、示范、培訓(xùn)、傳播、咨詢服務(wù)為基本內(nèi)容的科技活動(dòng)平臺(tái)。其結(jié)構(gòu)包含著產(chǎn)、學(xué)、研、推四個(gè)層次，具有十種功能。2對(duì)我國(guó)農(nóng)村科技試驗(yàn)示范基地的發(fā)展歷程進(jìn)行了分析總結(jié)。歸納出我國(guó)農(nóng)業(yè)技術(shù)示范可以追溯到神農(nóng)時(shí)代的教稼方式西漢時(shí)期，我國(guó)已誕生了農(nóng)村試驗(yàn)示范基地的雛形清康熙時(shí)期，我國(guó)的農(nóng)業(yè)試驗(yàn)示范己形成了一定的科學(xué)程序新中國(guó)成立后，特別是改革開放以來(lái)，農(nóng)村科技試驗(yàn)示范基地在全國(guó)得到了空前的發(fā)展。此外本文還對(duì)美國(guó)、日本等國(guó)家的農(nóng)村科技試驗(yàn)示范基地發(fā)展概況進(jìn)行了分析。3通過(guò)對(duì)具有代表性的長(zhǎng)武綜合農(nóng)業(yè)科技試驗(yàn)示范基地、陜西省蘋果科技試驗(yàn)示范基地、蒲城縣橋陵高效農(nóng)業(yè)科技示范園調(diào)研材料的實(shí)證分析和總結(jié)，歸納提出了陜西省農(nóng)村科技試驗(yàn)示范基地在推動(dòng)農(nóng)村經(jīng)濟(jì)、生態(tài)和社會(huì)發(fā)展中發(fā)揮的重要作用。4，系統(tǒng)劃分了陜西省農(nóng)村科技試驗(yàn)示范基地的類型，分析和總結(jié)了陜西農(nóng)村科技試驗(yàn)示范基地的運(yùn)行模式。認(rèn)為政府主導(dǎo)型農(nóng)村科技試驗(yàn)示范基地的運(yùn)行模式主要是“政府十科教單位農(nóng)戶”、“政府斗企業(yè)科教單位農(nóng)戶”、“專家大院”等，其經(jīng)費(fèi)來(lái)源的主渠道是國(guó)家財(cái)政事業(yè)撥款，政府負(fù)責(zé)對(duì)基地進(jìn)行宏觀管理科教單位主導(dǎo)型農(nóng)村科技試驗(yàn)示范基地的運(yùn)行模式是“科教單位十基地十農(nóng)戶”、“科教單位企業(yè)農(nóng)戶”等，其資金來(lái)源為政府項(xiàng)目經(jīng)費(fèi)、創(chuàng)收經(jīng)費(fèi)、涉農(nóng)企業(yè)個(gè)人捐款等，形成了以政府為引導(dǎo)，以科教單位為主導(dǎo)，涉農(nóng)企業(yè)、專業(yè)戶廣泛參與的管理模式企業(yè)主導(dǎo)型農(nóng)村科技試驗(yàn)示范ABSTRACTRURALSCIENCEANDTECHNOLOGYTESTDEMONSTRATIONBASERSTTDBPLAYEDANIRREPLACEABLEROLEONTRANSFORMINGTRADITIONALAGRICULTUREANDDEVELOPINGAGRICULTURALMODERNIZATIONITISTHEBRIDGEOFTHEAGRICULTURALSCIENTIFICANDTECHNICALRESULTTHATLEADSTOAGRICULTURALPRODUCTIONSHAANXIPROVINCERSTTDBMAKEREMARKABLEEFECTOFPROMOTINGTHEDEVELOPMENTOFAGRICULTUREANDRURALECONOMYBUTSOFARASITSDEVELOPMENT,ASERIESOFQUESTIONSHAVEBEENEXISTED,SUCHASPLANNINGARRANGEMENTSWEREUNREASONABLE,THEORGANIZINGWAYSWERESINGLE,OPERATINGMECHANISMWASNOTFLEXIBLEENOUGH,THEOPTIMIZEDMANAGEMENTMODESWERELACKED,THECOMBINATIONINVOLVINGPRODUCTION,EDUCATION,RESEARCHWASNOTCLOSED,ETCITSSIGNIFICANTTOPROBEINTOANDSOLVETHESEPROBLEMSITWILLMAKERSTTDBTODEVELOPCONTINUOUSLYHEALTHILY,PROMOTETHESCIENTIFICANDTECHNICALRESULTTRANSFORMATION,IMPROVERURALSCIENTIFICANDTECHNOLOGICALLEVEL,STRENGTHENAGRICULTURALQUALITY,TACKLEAGRICULTURALINTERNATIONALIZATIONANDTHECHALLENGEOFECONOMICGLOBALIZATIONTHISPAPERGAVEASYSTEMATICRESEARCHONSHAANXIRSTTDBTHROUGHSYSTEMINVESTIGATIONSANDANALYSEWITHREALLYEXAMPLESITSMAKINGDEEPOPERATINGSUMMARY,STUDYANDPROMOTINGINCLASSIFICATIONDIVIDE,MANAGEMENTMODEANDMECHANISMONTHEBASISOFANALYSINGPROBLEMSTHATEXISTINGINRSTTDBTAKESOMEIDEASANDPOLICYRECOMMENDATIONSFORDEVELOPINGSHAANXIPROVINCERSTTDBIHAVESUMMEDUPANDPUTFORWARDTHECONCEPTANDFUNCTIONOFTHESTTBITSBEREGARDEDASSOLVINGTHETECHNOLOGICALPROBLEMSOFAGRICULTUREANDRURALECONOMYDEVELOPMENT,IMPROVINGPEASANTSSCIENTIFICANDCULTURALQUALITIES,PROMOTINGTHESCIENTIFICANDTECHNICALRESULTTRANSFORMEDTOUSE,ETCINTHECERTAINAREAITSBUILTUPWITHGOVERNMENT,SCIENTIFICINSTITUTE,EXTENSIONSERVICES,AGRICULTURALENTERPRISE,RURALECONOMICCOOPERATIONORGANIZATION,ETCITSINDEPENDENCEONTHESCIENTIFICANDTECHNOLOGICALACTIVITIESPLATFORMOFTEST,DEMONSTRATION,TRAIN,PROPAGATE,ADVISORYSERVICEOFAGRICULTURALSCIENTIFICANDTECHNICALRESULTORMODERNMANAGEMENTMODETHISSTRUCTUREINCLUDEFOURLEVELSPRODUCTION,EDUCATION,RESEARCHANDEXTENSIONANDTENKINDSOFFUNCTIONS2SUMMARIZEDTHEDEVELOPMENTCOURSEOFRSTTDBOFCHINAAGRICULTURALTECHNOLOGYDEMONSTRATECANTRACEBACKTOTHEFARMINGSEASONTHATSHENNONGTEACHCEREALSWAYINCHINAINPERIODOFWESTERNHANDYNASTY,THEREWEREALREADYTHEEMBRYONICFORMOFTHERSTTDBINPERIODKANGXIQINGDYNASTY,THEAGRICULTURALEXPERIMENTSANDDEMONSTRATIONSHAVEBEENALREADYFORMEDCERTAINSCIENTIFICPROCEDUREAFTERNEWCHINAESTABLISH,ESPECIALLYSINCETHEREFORMANDOPENINGUP,RSTTDBRECEIVEDUNPRECEDENTEDDEVELOPMENTINTHEWHOLECOUNTRYINADDITION,THISPAPEROVERVIEWEDANDANALYSEDTHERSTTDBDEVELOPMENTOFUS,JAPANETC

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簡(jiǎn)介：分類號(hào)密級(jí)UDC學(xué)位論文電信增值業(yè)務(wù)產(chǎn)業(yè)鏈類型及利益分配模式研究（題名和副題名）劉宬（作者姓名）指導(dǎo)教師姓名李仕明李仕明教授電子科技大學(xué)電子科技大學(xué)成都（職務(wù)、職稱、學(xué)位、單位名稱及地址）申請(qǐng)學(xué)位級(jí)別碩士專業(yè)名稱管理科學(xué)與工程管理科學(xué)與工程論文提交日期20065論文答辯日期20066學(xué)位授予單位和日期電子科技大學(xué)電子科技大學(xué)答辯委員會(huì)主席教授教授評(píng)閱人2006年5月日注1注明國(guó)際十進(jìn)分類法UDC的類號(hào)摘要I摘要近幾年來(lái)，我國(guó)電信業(yè)發(fā)展迅速，其中增值業(yè)務(wù)收入的增長(zhǎng)速度遠(yuǎn)遠(yuǎn)超過(guò)了基礎(chǔ)語(yǔ)音業(yè)務(wù)的增長(zhǎng)速度，表現(xiàn)出驚人的發(fā)展前景。同時(shí)，根據(jù)我國(guó)對(duì)WTO的承諾，移動(dòng)通信行業(yè)中的增值服務(wù)將首先對(duì)外資開放。增值業(yè)務(wù)越來(lái)越受到大家的普遍重視，而電信增值業(yè)務(wù)產(chǎn)業(yè)鏈也受到了包括學(xué)術(shù)界、企業(yè)、政府的密切關(guān)注，如何構(gòu)建合理的電信增值業(yè)務(wù)產(chǎn)業(yè)鏈已成為大家關(guān)注的焦點(diǎn)之一，建立和完善合理的利益分配模式則是電信增值業(yè)務(wù)產(chǎn)業(yè)鏈穩(wěn)定發(fā)展的重要保證。結(jié)合國(guó)內(nèi)外電信增值業(yè)務(wù)產(chǎn)業(yè)鏈的發(fā)展現(xiàn)狀，本文首先運(yùn)用產(chǎn)業(yè)鏈及價(jià)值鏈的相關(guān)理論，總結(jié)歸納了電信增值業(yè)務(wù)產(chǎn)業(yè)鏈的基本發(fā)展歷程、構(gòu)建企業(yè)情況及形式，得出電信增值業(yè)務(wù)產(chǎn)業(yè)鏈?zhǔn)怯蒘P商包括內(nèi)容提供商及應(yīng)用提供商、電信運(yùn)營(yíng)商、系統(tǒng)集成商軟件提供商及最終用戶共同構(gòu)建而成的。在此基礎(chǔ)之上，本文通過(guò)對(duì)電信增值業(yè)務(wù)產(chǎn)業(yè)鏈不同發(fā)展階段中鏈上企業(yè)的力量對(duì)比、電信運(yùn)營(yíng)商與SP商的合作形式及相互依賴程度，將電信增值業(yè)務(wù)產(chǎn)業(yè)鏈模式分為四類運(yùn)營(yíng)商主導(dǎo)的產(chǎn)業(yè)鏈模式、SP商主導(dǎo)的產(chǎn)業(yè)鏈模式、第三方主導(dǎo)的產(chǎn)業(yè)鏈模式及按投資比例分成的產(chǎn)業(yè)鏈模式。然后，基于不同電信增值業(yè)務(wù)產(chǎn)業(yè)鏈模式的特點(diǎn)，假設(shè)電信增值業(yè)務(wù)產(chǎn)業(yè)鏈上企業(yè)的生產(chǎn)成本為共同知識(shí)，本文運(yùn)用中間產(chǎn)品定價(jià)的方式，研究不同類型的產(chǎn)業(yè)鏈模式下電信運(yùn)營(yíng)商與SP商的利益分配方式，并通過(guò)逆向歸納法（動(dòng)態(tài)博弈）求解計(jì)算它們的利益分配比例，為現(xiàn)實(shí)電信運(yùn)營(yíng)商的發(fā)展提供理論支持。在本文的最后，對(duì)現(xiàn)實(shí)中國(guó)內(nèi)外電信增值業(yè)務(wù)產(chǎn)業(yè)鏈的形式、電信運(yùn)營(yíng)商與SP商的合作形式及利益分配形勢(shì)進(jìn)行分析，為上述理論提供依據(jù)。關(guān)鍵詞關(guān)鍵詞電信增值業(yè)務(wù)產(chǎn)業(yè)鏈、電信運(yùn)營(yíng)商、SP商、利益分配、中間產(chǎn)品定價(jià)

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簡(jiǎn)介：重慶大學(xué)碩士學(xué)位論文不同類型競(jìng)爭(zhēng)性戰(zhàn)略聯(lián)盟的關(guān)系資本及其影響因素關(guān)系的實(shí)證研究姓名何成申請(qǐng)學(xué)位級(jí)別碩士專業(yè)企業(yè)管理指導(dǎo)教師龍勇20060401重慶大學(xué)碩士學(xué)位論文英文摘要IIABSTRACTCOMPETITIVESTRATEGICALLIANCEISASPECIALALLIANCEITISNOTONLYDIFFERENTFROMCARTELWHICHISALSOFMEDBYRIVALSHASNONMONOPOLYGOODINDUSTRYMARKETEXTERITRAITITWILLNOTDESTROYTHEMARKETEFFICIENCY，BUTALSODIFFERENTFROMNMALLIANCEWHICHISNOTFMEDBYRIVALSHASMARKEDINTERIINEFFICACYTRAITPARTNERSCANBETRAYEACHOTHERMEEASILYTHISSTUDYTRIESTORESEARCHTHERELATIONSHIPBETWEENCOMPETITIVESTRATEGICALLIANCERELATIONALCAPITALOFTHISALLIANCEINFLUENCEFACTOFTHISRELATIONALCAPITALANALYSESTHEINFLUENCEDIFFERENCESBRINGSBYTHEFACTTODIFFERENTALLIANCETHISSTUDYFOCUSESONTHEINFLUENCEFACTOFRELATIONCAPITALONTHEBASISOFINTEGRATINGCHINESEFEIGNSCHOLARS’CRELATIVESTUDYSUMMARIZINGSOMECASESTHISSTUDYDESIGNSAQUESTIONNAIREINCLUDING24CONCRETETARGETSUSESSPSS130AMOS40TOANALYSETHEDATAFROMTHISQUESTIONNAIREFINALLYWEGETAQUESTIONNAIREINCLUDING21CONCRETETARGETSHAVINGFINEEFFECTIVENESSFAITHFULNESSWHITTHEHELPOFTHISQUESTIONNAIRETHESTUDYHASDONEANEMPIRICALRESEARCHINCLUDING124SAMPLESWHICHGOTINTHECOMPANIESOFCHONGQINGITMAINLYSOLVES4PROBLEMSASFOLLOWSFIRSTTHISSTUDYHASPROVENTHERATIONALITYOFTHATTHEALLIANCERELATIONALCAPITALISFMEDBYTRUTHCOMMITMENTGETSTHEEVALUATIONTARGETSSYSTEMOFTHERELATIONALCAPITALOFALLIANCEFMEDBY6CONCRETETARGETSTHENUSINGSEMTHISSTUDYHASPROVENTHATIMPROVINGTHERELATIONALCAPITALOFCOMPETITIVEALLIANCEISVERYUSEFULTOADVANCETHEALLIANCE’SCOOPERATIONCONDITIONTHUSENTERPRISEWHICHWANTSTOFMACOMPETITIVEALLIANCENEEDPAYATTENTIONTODEVELOPTRUTHCOMMITMENTWITHEACHOTHERTHENTHISSTUDYSTSTHECOMPETITIVESTRATEGICALLIANCETOHIGHCOMPETITIONEQUITYALLIANCELOWCOMPETITIONEQUITYALLIANCEHIGHCOMPETITIONNONEQUITYALLIANCELOWCOMPETITIONNONEQUITYALLIANCETHENPROVEDTHERATIONALITYOFTHISMETHODTHROUGHSTATISTICALRESEARCHFINALLYTHISSTUDYFINDSOUT6INFLUENCINGFACTSOFTHERELATIONALCAPITALOFCOMPETITIVESTRATEGICALLIANCEUSEDTHESEMTOANALYSETHEINFLUENCEDIFFERENCESBRINGSBYEVERYFACTTODIFFERENTALLIANCERESEARCHTHECAUSATIONFROMALLIANCE

簡(jiǎn)介：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文論文題目產(chǎn)業(yè)周期、并購(gòu)類型與并購(gòu)績(jī)效的實(shí)證研究主題詞產(chǎn)業(yè)周期并購(gòu)方式并購(gòu)績(jī)效專業(yè)壘礁堂研究方向金融絲注研究生姓名韭選導(dǎo)師姓名塑絲垂寫作時(shí)間Q生月二生I月布前5日到宣布后1日，所有股東平均獲得了113％的超額累計(jì)收益CAR。2與其它研究得出的結(jié)論相同，目標(biāo)企業(yè)比收購(gòu)方股東獲得了更高的超額收益。在研究期的7日內(nèi)，目標(biāo)企業(yè)股東平均獲得了13％的超額累計(jì)收益，并且在1％的顯著性水平下顯著；收購(gòu)方股東只獲得了086％的超額累計(jì)收益，在5％的顯著性水平下也是顯著的。3從CAR分析來(lái)看，多樣化并購(gòu)為股東創(chuàng)造了價(jià)值，并且傳統(tǒng)意義分類下的橫向并購(gòu)股東比多樣化股東獲得了更高的超額累計(jì)收益。橫向并購(gòu)的股東平均獲得了13％的七日超額收益，并且在01％的顯著性水平下顯著；多樣化并購(gòu)的股東平均獲得了11％的超額累計(jì)收益，1％的顯著性水平下顯著。4在所有的行業(yè)周期變量中，集中型行業(yè)發(fā)生的橫向并購(gòu)表現(xiàn)最好，并且在LO％的顯著水平下是顯著的T151。這些行業(yè)主要包括造紙及紙制品業(yè)C31、電力蒸汽熱水的生產(chǎn)和供應(yīng)業(yè)D01這兩個(gè)行業(yè)內(nèi)部的橫向并購(gòu)都獲得了5％以上的超額收益，最高獲得了20％的超額收益。表現(xiàn)最差的是集中型行業(yè)之間發(fā)生的橫向并購(gòu)，并且在10％的顯著水平下也是顯著的T164。這主要是造紙及紙制品業(yè)C31和電力蒸汽熱水的生產(chǎn)和供應(yīng)業(yè)D01之間的發(fā)生的多元化并購(gòu)，獲得了將近10％的超額收益。5技術(shù)變遷行業(yè)內(nèi)部發(fā)生的橫向并購(gòu)與技術(shù)變遷行業(yè)之間發(fā)生的多元化并購(gòu)表現(xiàn)一樣好。6衰退行業(yè)內(nèi)部發(fā)生的橫向并購(gòu)表現(xiàn)好于衰退行業(yè)之間發(fā)生的多元化并購(gòu)，但在統(tǒng)計(jì)上不顯著。7成長(zhǎng)行業(yè)與技術(shù)變遷行業(yè)之間的多樣化并購(gòu)和成長(zhǎng)行業(yè)與集中行業(yè)之間的多樣化并購(gòu)比所有類型的橫向并購(gòu)表現(xiàn)都要差。這兩個(gè)結(jié)論在5％的顯著性水平下都顯著。8在所有的橫向并購(gòu)中，衰退行業(yè)內(nèi)部的橫向并購(gòu)表現(xiàn)第二差。9在所有多元化并購(gòu)中，衰退行業(yè)與成長(zhǎng)行業(yè)之間的多元化并購(gòu)表現(xiàn)最好。如傳統(tǒng)的批發(fā)零售行業(yè)H與交通運(yùn)輸機(jī)械C75、化學(xué)原料及化學(xué)制品制造業(yè)C43、醫(yī)藥制造業(yè)C81、有色金屬冶煉及壓延加工業(yè)C67之間的并購(gòu)，以及傳統(tǒng)的制造業(yè)C73與新興的電器機(jī)械及器材制造業(yè)76之間的并購(gòu)獲得了大量的異常收益。10在所有的橫向并購(gòu)中，成長(zhǎng)行業(yè)內(nèi)部發(fā)生的橫向并購(gòu)表現(xiàn)第二好，從而驗(yàn)證了假設(shè)三的結(jié)論。如醫(yī)藥行業(yè)C81、塑料制造業(yè)C49、電器機(jī)械及器材制造業(yè)C76、汽車制造業(yè)C75、黑色金屬冶煉及延壓加工C65、電II

簡(jiǎn)介：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文瑞瀾公司營(yíng)銷風(fēng)險(xiǎn)類型及規(guī)避策略研究姓名盧珺申請(qǐng)學(xué)位級(jí)別碩士專業(yè)企業(yè)管理指導(dǎo)教師劉子安20061101ABSTRACTRISKISEVERYWHERE．RISKCANNOTBEELIMINATEDBUTKCANBECONTROLLEDANDMANAGED．MARKETINGISONEOFTHEMOSTIMPORTANTSECTORSOFENTERPRISE’SSUCCESSFULOPERATION．WITHCHANGESONEXTERIORENVIRONMENT，ALLTHEENTERPRISEFACEGREATERMARKETINGRISK．THEOBJECTIVEOFTHISPAPERISTODISCUSSTHESTRATEGYONHOWTOCONTROLMARKETINGRISKSTHEMARKETINGRISKOFWICOMMCO．LTDHEREINAFTERREFERREDASWICOMRNWILLBEANALYZEDANDTHENSOMESUGGESTIONONRISKCONTROLLINGANDMANAGEMENTWILLBEPRESENTEDINTHISPAPER．TYPESOFMARKETINGRISKOFWICOINLTIINCLUDERISKONPRICEHIGHPRICEANDPRICECHANGE，PRODUCTNEWPRODUCTANDMARKETINGPOSITION，PROMOTIONSALESMAN，PLACEPAYMENTANDVENDOR．INCONSIDERATIONOFTHETYPESOFMARKETINGRISKANDTHEREALSITUATIONOFWICORNLTL．THEAUTHORPRESENTSSOMESTRATEGYONMARKETINGRISKCONTROLLINGOFWICORNLTL．INORDERTOMAKEPROFIT，WICONNNMUSTMEETTHENEEDSOFTARGETCUSTOMERSANDMEANWHILECONTROLANDMANAGETHEMARKETINGRISK．CONSIDEREDTHENEEDSOFTARGETCUSTOMERSANDTHEMARKETINGENVIRONMENT，WICONLMSHOULDMAKENEWPOLICYONPRICEANDPRODUCT．THEAUTHORFINDSMOSTENTERPRISESALWAYSPUTEMPHASESONMAKINGPROFITANDEXPANDINGITSMARKET，BUTNEGLECTTHEMARKETINGRISK．SOMETIMESTHEYLOSEALLJUSTBECAUSEOFASMALLRISK．SOALLTHEENTERPRISESMUSTPAYMOREATTENTIONONHOWTOCONTROLANDMANAGEMARKETINGRISK．2

簡(jiǎn)介：中國(guó)農(nóng)業(yè)大學(xué)碩士學(xué)位論文中文摘要中文摘要本文以參與式農(nóng)村評(píng)估方法和問(wèn)卷調(diào)查方法，對(duì)云南思茅、陜西寶雞、山西運(yùn)城、河北深州、安徽蕪湖等地區(qū)的不同類型農(nóng)戶科技信息需求及媒介接觸行為進(jìn)行了調(diào)查和研究。結(jié)果表明在農(nóng)戶科技信息需求意識(shí)方面，科技信息需求強(qiáng)度的大小，決定一個(gè)地區(qū)經(jīng)濟(jì)發(fā)展的程度越是經(jīng)濟(jì)貧窮落后的地區(qū)，比較貧困的農(nóng)民受體科技信息需求意識(shí)越弱越是相對(duì)富裕的農(nóng)民受體，科技信息需求意識(shí)越強(qiáng)，獲取和使用信息的效率越高。在信息傳播渠道媒介接觸行為方面，低收入型及中等型農(nóng)戶主要選擇人際傳播渠道相對(duì)富裕型農(nóng)戶選擇集市和大眾傳播渠道。在信息服務(wù)策略方面，多元傳播主體相結(jié)合的科技信息服務(wù)模式傳播效果最好。研究結(jié)果還表明不同類型農(nóng)戶對(duì)不同種類信息偏好不同人際傳播與大眾傳播相結(jié)合的傳播效果對(duì)農(nóng)戶選擇信息有重要影響作用意見領(lǐng)袖多為相對(duì)富裕型農(nóng)戶，其主業(yè)亦呈多樣化在信息傳播主體多元化的時(shí)代，意見領(lǐng)袖的決策行為仍對(duì)一般農(nóng)戶的決策有非常人的影響。調(diào)查研究發(fā)現(xiàn)，農(nóng)戶日常行為習(xí)慣對(duì)獲取和采納科技信息有直接的影響，在“最后一公里”信息服務(wù)中，基層政府信息傳播部門沒(méi)能發(fā)揮應(yīng)有的作用農(nóng)民受眾最多的電視媒介未能充分發(fā)揮作用民間產(chǎn)生的信息服務(wù)模式深受農(nóng)戶歡迎寶雞農(nóng)業(yè)科技專家大院的多元信息服務(wù)主體相結(jié)合的信息服務(wù)模式有助于科技信息的應(yīng)用與轉(zhuǎn)化。在上述研究的基礎(chǔ)上，本文提出了在政府的支持下大力發(fā)展民間信息服務(wù)組織、創(chuàng)建多樣化的信息服務(wù)模式的建議。明確基層農(nóng)村信息服務(wù)主體的角色和職責(zé)定位是進(jìn)一步提高信息服務(wù)質(zhì)量的關(guān)鍵建立農(nóng)業(yè)電視頻道，可緩解科技信息供需錯(cuò)位農(nóng)業(yè)行業(yè)報(bào)紙和期刊通俗化、科普化可更好地發(fā)揮印刷媒介傳遞科技信息的作用媒體信息傳播的管理創(chuàng)新是搞好農(nóng)村信息服務(wù)的保證。關(guān)鍵詞農(nóng)民受體，信息需求，最后一公里，服務(wù)模式Y(jié)659122獨(dú)創(chuàng)性聲明本人聲明所呈交的論文是我個(gè)人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作及取得的研究成果。盡我所知，除了文中特別加以標(biāo)注和致謝的地方外，論文中不包含其他人己經(jīng)發(fā)表或撰寫過(guò)的研究成果，也不包含為獲得中國(guó)農(nóng)業(yè)大學(xué)或其它教育機(jī)構(gòu)的學(xué)位或證書而使用過(guò)的材料。與我一同工作的同志對(duì)本研究所做的任何貢獻(xiàn)均己在論文中作了明確的說(shuō)明并表示了謝意。研究生。哼奏時(shí)間年月日關(guān)于論文使用授權(quán)的說(shuō)明本人完全了解中國(guó)農(nóng)業(yè)大學(xué)有關(guān)保留、使用學(xué)位論文的規(guī)定，即學(xué)校有權(quán)保留送交論文的復(fù)印件和磁盤，允許論文被查閱和借閱，可以采用影印、縮印或掃描等復(fù)制手段保存、匯編學(xué)位論文。同意中國(guó)農(nóng)業(yè)大學(xué)可以用不同方式在不同媒體上發(fā)表、傳播學(xué)位論文的全部或部分內(nèi)容。保密的學(xué)位論文在解密后應(yīng)遵守此協(xié)議研究生簽名導(dǎo)師簽名時(shí)間年月日時(shí)間年月日

簡(jiǎn)介：洳；≥、碩士學(xué)位論文固論文韙目籃壁叢塑趔查廑；拯蠹壁亡旦耋型亡壹笪墜堡鏨廛作者姓名囪莖螫指導(dǎo)教帥垃建塞學(xué)科專業(yè)厘且壘堡堂所在學(xué)院堡堂睦提交日期2QQZ生￡旦浙江大學(xué)碩士學(xué)位論文情感、認(rèn)知和態(tài)度探索跨產(chǎn)品類型廣告的心理效應(yīng)AFFECT，COGNITION，ANDATTITUDESEXPLORETHEPSYCHOLOGICALEFFECTOFADVERTISINGACROSSDIFFERENTPRODUCTCATEGORIESABSTRACTTHEPSYCHOLOGICALEFFECTOFADVERTISINGWHICHISTHEMEDIATOROFTHEADVERTISINGINPUTANDBEHAVORIALOUTPUTHASALWAYSBEENTHEHOTPOINTINTHEFIELDOFTHECONSUMETPSYCHOLOGY，ANDTAKESUPESSENTIALPLACEEMOTIONALAPPEALANDRATIONALAPPEALISTWOAPPEALINGTYPESOFTHEADVERTISINGWHICHCALLINFLUENCETHECONSUMERS’MENTALPROCESSINGDIFFERENTLYONEOFTHEMOSTIMPORTANTFACTORSDECIDINGWHICHTYPETO№ISTHEPRODUCTS’INTERNALCHARACTERISTICSINTHESTUDYTHERESPECTIVEADVANTAGESOFEMOTIONALANDRATIONALADVERTISINGWEUSEAUTOBIOGRAPHICALANDFACTUALADVERTISINGONAFFECTREACTIONCOGNITION，ATTITUDE，RECALLANDRECOGNITIONAREEXAMEDINTHELABORARYCONDITIONTHENWEUSEFIELDEXPERIMENTANDQUESTIONNAIRETOEXPLORETHEPSYCHOLOCALEFFECTOFEMOTIONALANDRATIONALADVERTISINGAFODIFFERENTPRODUCTCATEGORIESANDEXPLORINGLYBALDINGUPADVETISINGEFFECTMODELSFOREACHEACHADVERTISINGOFEACHPRODUCTCATEGORIESTHERESULTSSHOWTHAT1THEAUTOBIOGRAPHICALADVERTISINGHASADVANTAGESONPERSONALINVOLVEMENTEMOTIONARISINGANDADVERTISINGATTITUDE；ANDTHEFACTUALADVERTISINGHASADVANTAGESONCOGNITIONREACTION，RECALLANDRECOGNITIONNEITHEROFTHETWOADVERTISINGSHOWADVANTAGESONPRODUCTATTITUDEWITHTHEHIGHINVOLVEMENTPRODUCTBECNINGTHETARGETPRODUCT2EMOTIONALADVERTISING∞LEADTOMOREPOSITIVEHEDONICATTITUDEFORPRODUCTANDTHEPRODUCTCATEGORIESANDADVERTISINGTYPESPLAYTHEINTERACTIONTOWARDSADVERTISINGATTITUDEANDPURCHASEINTENTION3ADVERTISINGATTITUDEANDEMOTIONALREACTIONHAVESTRONGERINFLUENCEONPRODUCTATTITUDEFORLOWINVOLVEMENTHEDONICPRODUCTSWHILEFORHIGHINVOLVEMENTUTFLITARIANPRODUCTS，THEPRODUCTBELIEFSPLAYMOREIMPORTANTROLE4THEHEDONICATTITUDEFORPRODUCTHASSTRONGERINFLUENCEONPURCHASEINTENTIONFORLOWINVOLVEMENTHEDONICPRODUCTS，WHILEFORHIGHINVOLVEMENTUTILITARIANPRODUCT，THEUTILITARIANATTITUDEPLAYMOREIMPORTANTROEINPURCHASEINTENTION2THETWODIMENSIONALATTITUDECONTRUCTSSHOWBERERPREDICTABILITYTOWARDPURCHASEINTENTIONTHANUNIDIMENTONALATTITUDEEOL’S仃11DKEYWORDSATTITUDES，COGNITIONAFFECTINVOLVEMENTADVERTISINGAPPEAL，PRODUCTCATEGORIESADVERTISINGTYPESⅡ

簡(jiǎn)介：華中科技大學(xué)碩士學(xué)位論文基于供應(yīng)鏈類型的物流能力研究姓名趙婷婷申請(qǐng)學(xué)位級(jí)別碩士專業(yè)管理科學(xué)與工程指導(dǎo)教師馬士華20061019華中科技大學(xué)碩士學(xué)位論文IIABSTRACTALONGWITHTHEMEFURIOUSGLOBALCOMPETITIONTHECOMPETITIONBETWEENENTERPRISESHASTRANSLATEDINTOCOMPETITIONBETWEENSUPPLYCHAINSTHEATTENTIONSTUDYFOCUSEDONENTERPRISELOGISTICSCAPABILITYHAVEEXTENDEDTOSUPPLYCHAINUNDERTHENEWCOMPETITIONENVIRONMENTSUPPLYCHAINNEEDUSELOGISTICSRESOURCEBETTERTOCODINATEMANUFACTUREMARKETACTIVITYWHICHAREDISPERSEINGEOGRAPHYFURTHERMEINDERTOOBTAINMAINTAINCOMPETITIONADVANTAGEMUSTLETTHELOGISTICSCAPABILITYWHICHWASFMEDBYLOGISTICSRESOURCEBECOMESTHEKEYFSUPPLYCHAINTOOPERATEHIGHEFFICIENTLYTHISARTICLESTUDIESTHERELATIONBETWEENSUPPLYCHAINLOGISTICSCAPABILITYTHETYPEOFSUPPLYCHAINITANALYZESTHELOGISTICSCAPABILITYFACTSFROMSUPPLYCHAINPERSPECTIVEIDENTIFIESTHEKEYLOGISTICSCAPABILITYFACTSWHICHDETERMINESUPPLYCHAINPERFMANCEBASEDONDIFFERENTTYPESOFSUPPLYCHAINITALSOSTUDIESTHEMETHODOFSUPPLYCHAINLOGISTICSCAPABILITYACCOUNTINGTHISARTICLEFIRSTLYREVIEWSRESEARCHLITERATURESONEMPIRICALSTUDYOFTHERELATIONBETWEENLOGISTICSCAPABILITYENTERPRISEPERFMANCETWOTYPESOFSUPPLYCHAINBASEDONPRODUCTDEMACTERISTICEFFICIENTSUPPLYCHAINRESPONSIVESUPPLYCHAINQUESTIONNAIRESSAMPLINGINMAINLCHINAFACTANALYSISANDREGRESSIONANALYSISINSPSSSOFTWAREWEREUSEDTOANALYZETHERELATIONBETWEENLOGISTICSCAPABILITYFACTSSUPPLYCHAINPERFMANCEBASEDONTWOTYPESOFINDUSTRYIDENTIFIESTHEIMPTANTLOGISTICSCAPABILITYFACTSTOSUPPLYCHAINPERFMANCEOFEACHTYPEOFINDUSTRYSECONDLYSTUDIESQUANTITATIVEMETHODOFLOGISTICSCAPABILITYACCOUNTINGFROMTHEVIEWOFSUPPLYCHAINAMODELWASCONSTRUCTEDFSUPPLYCHAINLOGISTICSCAPABILITYACCOUNTINGBASEDONAUTOMOBILEINDUSTRYSUPPLYCHAINRESTRICTIONONLOGISTICSCAPABILITYACCOUNTINGARESUPPLYCHAINNODEROUTECAPABILITYLOGISTICSCAPABILITYACCOUNTINGFALLSINTOTHREEPHASESWHICHARESUPPLYLOGISTICSPRODUCTIONLOGISTICSDISTRIBUTIONLOGISTICSEDUCESSUPPLYCHAINLOGISTICSCAPABILITYWHICHWASDENOTEDBYPRODUCTQUANTITYFLOWINGOUTSUPPLYCHAININUNITTIMEFINALLYBRINGSFWARDTWOBASICPRINCIPLESFOPTIMIZINGSUPPLYCHAINLOGISTICSCAPABILITYTHEFIRSTISIDENTIFYINGELIMINATINGBOTTLENECKGIVESQUANTITATIVE