畢業(yè)論文基于關(guān)系營(yíng)銷理論的汽車銷售模式分析

1、I基于關(guān)系營(yíng)銷理論的汽車銷售模式分析學(xué)院：專業(yè)：市場(chǎng)營(yíng)銷學(xué)號(hào)：學(xué)生姓名：指導(dǎo)教師：年月III目錄摘要...........................................................I第1章緒論.......................................................11.1研究背景..........................................

2、..........11.2研究意義....................................................21.3研究思路和框架..............................................3第2章關(guān)系營(yíng)銷相關(guān)理論綜述.......................................42.1關(guān)系營(yíng)銷涵義與其特征..........................

3、..............42.2關(guān)系營(yíng)銷與傳統(tǒng)營(yíng)銷的聯(lián)系與區(qū)別..............................52.2.1關(guān)系營(yíng)銷與傳統(tǒng)營(yíng)銷的聯(lián)系.............................52.2.2關(guān)系營(yíng)銷與傳統(tǒng)營(yíng)銷的區(qū)別.............................7第3章國(guó)內(nèi)外汽車市場(chǎng)汽車銷售模式現(xiàn)狀分析.........................83.1國(guó)外汽車銷售模式概況...

4、.....................................83.2國(guó)內(nèi)汽車銷售模式現(xiàn)狀.......................................11第4章中國(guó)汽車業(yè)發(fā)展的SWOT分析和實(shí)施關(guān)系營(yíng)銷的必要性分析.......144.1中國(guó)汽車業(yè)發(fā)展的SWOT分析..................................144.1.1優(yōu)勢(shì)（Strengths）與劣勢(shì)（Weaknesses）...

5、............144.1.2機(jī)會(huì)（Opptunities）與威脅（Threats）..............154.2實(shí)施關(guān)系營(yíng)銷的必要性.......................................17第5章關(guān)系營(yíng)銷理論下的國(guó)內(nèi)汽車銷售模式..........................205.1東風(fēng)雪鐵龍南京萬(wàn)幫4S店的關(guān)系營(yíng)銷策略案例分析..............205.2國(guó)內(nèi)汽車銷售模式存在的問(wèn)

6、題.................................225.3營(yíng)銷策略...................................................23結(jié)論............................................................26參考文獻(xiàn)........................................................