得而達水龍頭（中國）有限公司業(yè)務發(fā)展戰(zhàn)略分析.pdf

1、Y772088學校代碼：1I)246譬號022025328得而達水龍頭(中國)有限公司業(yè)務發(fā)展戰(zhàn)略分析系(所)：專業(yè)：鰣：邑：管理學院工商管理楊獻勇指導教師：姚凱完成日期：2004年10月26日，l騷尊爰、號埋冉一刃壘戈公右擎鍛史位移廠學。鍰022025328韜獻勇得而達水龍頭(中國)有限公司業(yè)務發(fā)展戰(zhàn)略分析Abstract、Vithmesubsectionofeveryindustyintoday’Ssocitey，thefaucet

2、industrybeginstoappear。Itderivesfromahigherdesiert0betterequipmentsinkitchenandbath，F(xiàn)romtheverybeginningofworldfirstfaucetwasinvented；thefaucetindustryhasbeendevelopedover50yearsIntheperiod，faucetshadalSObeeninvonatedfro

3、msinglefunchtion，simpledesignandmannfacuturetechnologyonestomulti—function，multidesignandbeauti矗diyengineeredonesAlsointhatperiod，manyfamousfaucetsbrandshavecalneintobeingAtpresent，mestofworld—famousfaucetsbrandshaveantr

4、iedintoChinamarketandoneofthemiSDerafaucetHowererno1ikeotherbrands，DeltaChinadoesnotperformwellcomparewithitsmarketshareintheUnitedStatesallaverageof35％oftotalmarketSomethingmustbedonetecorrectthissituationThisarticleiSt

5、ofindasolutionwithseveralanalysicaltoolsandmarketsurveydatatohelpDeltaChinaabetterperformanceThesolutionwas11111110DeltaChinaLocalizationwhichwillfocusonstragetyofbusinessdevelopmentT11i8pmcesstomeisaverygoodWaytoknowbet

6、terabeutChinafaucetindustryandalso，whenvisitingkeycustomersandlunchingmarketsurveyaswellasreadingmarketreportIcanbuildmyfamewithintheindustryA11thesewillhelpmewithapromiseCard$1“developmentintIieindustryOntopofthat，writi

7、ngthisarticleisgoodwayt0buildmycriticalthinkingandscanningThisarticleconsistsoffivepartsThefirstthreepartsprovidebackgroundinfoITIIationwhichshowswhereDeltafaucetstandsandtherestpartsprovideanalysisesofDeltaChinaandtheso

8、lutiontoits’businessdevelopmentstragetyinChinamarktplaceWhydoIneedtohelpDeltaChinafinditsrightBDstragetyThe目Iswerisnotbecause1workforDeltabutbecauseIstron西ybelievethatapersonshouldalwaysstandsbesideamorestrongerperson，SO

9、doabrand，whetherlOCalorabroadWhencompetewithforeignbrandsChinafaucetcompanycangrowupinaperiod鷦shortaspossibleAlso，competienceresultinamoreresonableallocationtP，soRrceswhichallmarketeconomyalwaysrecommendsKeyWords：faucets