九龍湖旅游項目策劃修改0820

1、九龍湖畔旅游區(qū)九龍湖畔旅游區(qū)策劃策劃&規(guī)劃設計規(guī)劃設計目錄目錄第一部分項目分析..................................................................................................................11項目概況.............................................................

2、.........................................................11.1規(guī)劃總綱.....................................................................................................................11.1.1項目范圍............................

3、.....................................................................................11.1.2規(guī)劃依據.................................................................................................................11.2現狀分析....

4、.................................................................................................................21.2.1自然環(huán)境分析...............................................................................................

5、..........21.2.2區(qū)位交通分析.........................................................................................................21.2.3現狀地形分析.................................................................................

6、........................21.2.4九龍湖旅游區(qū)分析.................................................................................................21.2.5周邊景區(qū)景點分析.......................................................................

7、..........................31.3資源稟賦及評價.........................................................................................................31.3.1自然生態(tài)價值..................................................................

8、.......................................31.3.2歷史文化價值.........................................................................................................41.3.3科學價值......................................................

9、...........................................................41.3.4游憩價值.................................................................................................................41.4市場分析..............................

10、.......................................................................................51.4.1寧波高檔房產調查分析.........................................................................................51.4.1.5分析結論................

11、.............................................................................................81.4.2寧波旅游市場調查分析.........................................................................................81.5項目訴求..............

12、.......................................................................................................91.5.1目標客戶訴求.........................................................................................................

13、91.5.2投資主體訴求.........................................................................................................92SWOT分析...............................................................................................

14、....................102.1優(yōu)勢...........................................................................................................................102.1.1市場優(yōu)勢：開發(fā)商具較高知名度，客源市場潛力大.......................................10

15、2.1.2資源優(yōu)勢：廣袤山林是旅游房產的“綠肺”、景區(qū)規(guī)劃的“畫板”.............102.1.3競爭優(yōu)勢：目前在寧波地區(qū)尚無此類成熟和上檔次的項目...........................102.2劣勢...........................................................................................................

16、................102.2.1市場劣勢：旅游知名度低，品牌影響力較弱...................................................102.2.2資源劣勢：資源品級不高，地塊地勢缺陷，文化缺失...................................102.2.3競爭劣勢：基礎設施、資源環(huán)境上有所欠缺....................................

17、...............112.2.4效用相悖：景區(qū)的用途與房產配套的功能相悖...............................................112.3機遇...........................................................................................................................1

18、12.3.1旅游業(yè)發(fā)展機遇無限...........................................................................................112.3.2旅游產品轉型契機...............................................................................................122.

19、3.3區(qū)位交通變化機遇...............................................................................................122.4挑戰(zhàn)...........................................................................................................

20、................122.4.1旅游業(yè)和房產業(yè)的競爭日益激烈.......................................................................122.4.2房產旅游開發(fā)的同質性態(tài)勢...............................................................................1236.3.3燃氣工程規(guī)劃

21、.......................................................................................................306.5環(huán)衛(wèi)設施規(guī)劃..........................................................................................................

22、.306.5.1廁所.......................................................................................................................306.5.2垃圾收集與處理.............................................................................

23、......................316.6消防規(guī)劃...................................................................................................................326.7防災工程規(guī)劃...............................................................

24、............................................327旅游服務設施規(guī)劃....................................................................................................327.1旅游餐飲設施規(guī)劃....................................................

25、...............................................327.2旅游住宿設施規(guī)劃...................................................................................................337.3旅游購物設施規(guī)劃................................................

26、...................................................347.4旅游娛樂設施規(guī)劃...................................................................................................348.投資概算與效益評估............................................

27、....................................................369.圖件..............................................................................................................................36附件................................