簡(jiǎn)介：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文北京航空材料研究院發(fā)展戰(zhàn)略研究姓名高山申請(qǐng)學(xué)位級(jí)別碩士專業(yè)科研機(jī)構(gòu)環(huán)境分析經(jīng)營(yíng)戰(zhàn)略指導(dǎo)教師劉子安200341對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)MBA論文管理能力以及企業(yè)文化建設(shè)情況，明確了航材院的優(yōu)勢(shì)和劣勢(shì)。并對(duì)航材院現(xiàn)行主要研究領(lǐng)域部門作了SWOT矩陣定位分析。第五章在上述分析的基礎(chǔ)上，遵循發(fā)揮優(yōu)勢(shì)，抓住機(jī)會(huì)，克服劣勢(shì)，避開威脅的原則及作者多年對(duì)航材院的了解與深入分析提出了航材院的總體發(fā)展戰(zhàn)略以市場(chǎng)為導(dǎo)向，以創(chuàng)新為手段，以進(jìn)入“創(chuàng)新工程”為契機(jī)，逐步實(shí)行企業(yè)化經(jīng)營(yíng)，整合鞏固基礎(chǔ)＼R及應(yīng)用基礎(chǔ)研究毒I創(chuàng)建具有孵化器功能的研發(fā)中心，重點(diǎn)扶持高新技術(shù)產(chǎn)業(yè)化，用5～7～10年時(shí)間把航材院建成為在航空與民用材料及其相關(guān)學(xué)科領(lǐng)域，集基礎(chǔ)及應(yīng)用基礎(chǔ)研究，開發(fā)研究和高新技術(shù)聲業(yè)化為一體，且實(shí)現(xiàn)三者良性互動(dòng)的，國(guó)內(nèi)一流，國(guó)際知名、／的高科技企業(yè)集團(tuán)公司。7第六章提出了戰(zhàn)略實(shí)施過(guò)程應(yīng)注意的幾個(gè)問(wèn)題和建議。戰(zhàn)略實(shí)施是一個(gè)系統(tǒng)工程，需要組織內(nèi)各階層、各部門及全體員乓密切配合，系統(tǒng)思考，團(tuán)結(jié)協(xié)作，才能使戰(zhàn)略得、／以貫徹實(shí)施，才能使戰(zhàn)略目標(biāo)得以實(shí)現(xiàn)。N解放思想，轉(zhuǎn)變觀念。解放思想就是要拋L棄那些與市場(chǎng)經(jīng)濟(jì)不相適應(yīng)的思想觀念；轉(zhuǎn)變觀念就是要從根本上解決“只重論文發(fā)表和成果鑒定，忽視應(yīng)用技術(shù)開發(fā)和成果轉(zhuǎn)化推廣的問(wèn)題，克服只重視科研人才，忽視經(jīng)營(yíng)管理人才的現(xiàn)象，樹立闖大市場(chǎng)，干大事業(yè)的現(xiàn)象；2運(yùn)行機(jī)制是戰(zhàn)略的核心，只有建立起充滿活力的企業(yè)運(yùn)行機(jī)制，才能充分調(diào)動(dòng)員工的主動(dòng)性、積極性和創(chuàng)造性。企業(yè)的運(yùn)行機(jī)制包括用人機(jī)制、分配機(jī)制和管理機(jī)制；3逐步搞好組織結(jié)構(gòu)、人才隊(duì)伍結(jié)構(gòu)的調(diào)整，在航材院建立起現(xiàn)代企業(yè)法人治理結(jié)構(gòu)，培養(yǎng)造成一支懂科研，善經(jīng)營(yíng)，會(huì)管理的骨干人才隊(duì)伍；4加強(qiáng)對(duì)投資的科學(xué)管理，提高投資的回報(bào)率；5堅(jiān)持“以人為本”的經(jīng)營(yíng)思想，就是要對(duì)外尊重顧客，對(duì)內(nèi)尊重員工，樹立“人人是人才”的觀關(guān)鍵詞科研機(jī)構(gòu)環(huán)境分析經(jīng)營(yíng)戰(zhàn)略論文類型應(yīng)用研究U

簡(jiǎn)介：1文摘R中文摘要收益竹理是士川各合適的產(chǎn)品在合適的時(shí)間，以合適的價(jià)格銷售給合適的顧客，T由此使企業(yè)在其產(chǎn)甘。銷售中獲得堆火限度的收益。對(duì)航空公司而言，收益管理是指運(yùn)IL預(yù)測(cè)和優(yōu)化等科學(xué)F段，將白己經(jīng)營(yíng)的每一航功的U一航段的傅一座位以最好的價(jià)格出代，使企業(yè)的銘體收益獲得鼓大的一種管理思想。航空客運(yùn)收益管理的應(yīng)用在我國(guó)現(xiàn)在還是一個(gè)空自。隨著我國(guó)體制改革的不斷深入，市場(chǎng)經(jīng)濟(jì)體制的確立，越來(lái)越多的航空公司意識(shí)到收益管理的重要性。超售、座位存量控制和團(tuán)體管理是現(xiàn)代收益管理優(yōu)化航班收入的途徑，每一途徑都從不同角度促使航琉收入提高。木文圍繞這二方面闡述了收益管理的理念，提出了解決相關(guān)問(wèn)題的決策模型，并論述了收益管理決策支持系統(tǒng)的功能結(jié)構(gòu)。第一章綜述介紹了收益管理及收益管理計(jì)算機(jī)系統(tǒng)的產(chǎn)生與發(fā)展過(guò)程、收益管理的有關(guān)概念及組成回顧了航節(jié)及網(wǎng)絡(luò)座位存量控制的技術(shù)發(fā)展提出了開展收益管理的前提條件及其在中國(guó)的前景展望。第二章超售討論了決定超售的核心技術(shù)，提出了三種不確定情況下超售量的計(jì)算模型①考慮成行率分布的超售量計(jì)算模型訂SRDSRDSRPDBYDB土式成立時(shí)收益最大。其中AU為設(shè)定的航班可接受訂座數(shù)AC為航塊可用座位數(shù)SHOWS為訂座成行人數(shù)SR為成行率，SRSHOWS訂座人數(shù)SHOWSAU1NOSHOW率DB為DB一個(gè)旅客所造成的損失Y為艙位平均票價(jià)。假設(shè)成行率SR服從概率密度為ASR的分布。上式中，AU為唯一未知數(shù)，可以求得收益最大時(shí)的AU值，從而確定超售量。②考慮成行人數(shù)SHOWS分布的超售量計(jì)算模型AU“XYXPAUS藝ACXY一SHO、一“CXDBXPAUSSAC十1解工50R其中PAUS是AU個(gè)訂座旅客中成行人數(shù)為S的概率。中文摘絲RLVNNKC仃藝HIIINI1FB日P恤DBDBK1HHL公R川B，為運(yùn)價(jià)等級(jí)I接受的訂座數(shù)，蝴為運(yùn)價(jià)等級(jí)的保護(hù)座位數(shù)，BL，為運(yùn)價(jià)等級(jí)I的訂座限制數(shù)可獲得座位數(shù)。假設(shè)訂座數(shù)B服從概率密度為OB的分布。計(jì)算出航班最后G個(gè)座位價(jià)值，再除以團(tuán)隊(duì)的訂座數(shù)，即可獲得團(tuán)隊(duì)在某航班的散客置換價(jià)。第五章收益管理決策支持系統(tǒng)收益管理決策支持系統(tǒng)作為航空公司一項(xiàng)重要的輔助決策工具，在我國(guó)的研究與應(yīng)用剛剛起步。本章結(jié)合我國(guó)實(shí)際提出并論述了航空公司收益管理系統(tǒng)的功能結(jié)構(gòu)。關(guān)鍵詞收益管理超售座位存量控制散客置換價(jià)

簡(jiǎn)介：華中科技大學(xué)碩士學(xué)位論文中國(guó)航空集團(tuán)公司人力資源整合及激勵(lì)機(jī)制的建立姓名王軍申請(qǐng)學(xué)位級(jí)別碩士專業(yè)管理科學(xué)與工程指導(dǎo)教師張子剛20021030華中科技大學(xué)碩士學(xué)位論文ABSTRACTWITHTHEONGOINGGLOBALIZATIONOFWORLDECONOMYANDCHINA’SACCESSIONINTOTHEWTO，CHINA’SCIVILAVIATIONINDUSTRYISFACEDWITHINCREASINGLYSEVETECOMPETITIONANDCHALLENGEFROMINTERNATIONALAVIATIONCONGLOMERATESTHEDEEPENINGOFTHEREFORMOFCHINA’SECONOMICSYSTEMHASALSEVEALEDTHEUNDERLYINGPROBLEMSINTHEADMINISTRATIVEANDOPERATIONALMECHANISMSOFCHINA’SCIVILAVIATIONONLYBYRESTRUCTURINGANDFURTHERINGINNOVATIVEREFORILLCANCHINA’SEIVILAVIATIONSECTORWORKITSWAYOUTOFTHEPRESENTDIFFICULTYTHEONGOINGRESTRUCTURINGOFCHINANATIONALAVIATIONHOLDINGCOMPANYCNAHREPRESENTSAMAJOREFFORTINTHEFUNDAMENTALCHANGEOFITSMANAGEMENTSYSTEMTHEREALIZATIONOFSYNERGYINITSHUMANRES0111“CESANDTHEESTABLISHMENTOFEFFECTIVEINCENTIVEMECHANISMS，WHICHAIMATENHANCINGPRODUCTIVITYTHROUGHOUTTHESYSTEM，HAVEBECOMEIMPORTANTFACTORSINTHESUCCESSOFTHERESTRUCTURINGTLLISTHESISDISCUSSESANDSTUDIESTHEACHIEVEMENTOFSYNERGYOFHUMANRESOURCESANDESTABLISHMENTOFINCENTIVEMECHANISMSINCNAHITMAKESUSEOFTHERESEARCHRESULTSOFHUMANRESOURCEMANAGEMENTTHEORIESANDELABORATESONINNOVATIVEIDEASCONCERNINGCNAH’SHUMANRESOURCESYNERGYNLETHESISOBSERVESANDSTUDIESTHEHUMANRESOURCESITUATIONINCNAH，ANDFINDSTHATCNAHLAGSBEHINDINSTAFFPRODUCTIVITYWHENCOMPAREDWITHOTHERINDUSTRYPLAYERSOFCOMPARABLESIZEINNOVATIVECHANGESINPEOPLE’SCONCEPTSABOUTHUMANRESOURCESARE、，ITALINOUREFFORTTOENHANCESTAFFPRODUCTIVITYANDCOMPETITIVENESSTHETHESISINTENDSTOTAKEADVANTAGEOFTHEOPPORTUNITYOFCNAH’SRESTRUCTURINGTOSEARCHFORWAYSANDMETHODSFORESTABLISHINGEFFECTIVEINCENTIVESCHEMESANDREALIZINGSYNERGYOFHUMANRESOURCESCITINGTHENEWAPPROACHESOFGROUNDSERVICESDEPAR缸NENTOFAIRCHINAINELECTINGITSMANAGEMENTTHETHESISDISCUSSESREFORMSINSELECTINGMANAGEMENTPERSONNELDRAWINGONTHEEXPERIENCEOFCHINAPETROLEUMANDSINOCHEMINHUMANRESOURCESYNERGYTHETHESISELABORATESONVARIOUSMETHODSOFANDCASHRESOURCESFORREDUCINGSTAFFANDINCREASINGEFFICIENCY，THEASSESSMENTOFWORKPERFORMANCE，PAYSTRUCTUREANDTHEESTABLISHMENTOFANNUALREMUNERATIONSYSTEMFORENTERPRISEMANAGEMENTTHETHESISFINALLYDISCUSSESTHEINCENTIVESHAREHOLDINGSCHEMESFORTHELISTEDCOMPANYUNDERCNAH，CITINGTHOSESCHEMESCOMMONLYPRACTICEDININTERNATIONALAIRLINESKEYWORDSAIRLINECONGLOMERATESYNERGYOFHUMANRESOURCESINCENTIVEMECHANISMSLI

簡(jiǎn)介：復(fù)旦大學(xué)碩士學(xué)位論文美國(guó)聯(lián)合航空公司在華客運(yùn)營(yíng)銷策略姓名黃海申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師楊永康2001102899MOB2艏海莢【目聯(lián)臺(tái)航空公司征唯客運(yùn)營(yíng)銷￡苣略研咒ABSTRACTUNITEDAIRLINESUAWASFOUNDEDON1931ITHASAHISTORYOF70YEARSWITHTHEDEVELOPMENTOFAMERICANECONOMYANDTHEGLOBALECONOMY，UAHASMADEUSEOFTHEOPPORTUNITYOF“DEREGULATIONACT’’OFTHEUSAVIATIONAUTHORITYTOCOMPLETETHECHANGEOFITSMANAGEMENTSTYLEANDCREATEAMATUREMANAGEMENTSYSTEMUAHASBECOMETHESECONDLARGESTAIRLINEINTHEWORLDANDESTABLISHEDSTARALLIANCETHELARGESTANDMOSTEXPANSIVESTRATEGICALLIANCEALONGWITHSOMEOFTHELARGESTAIRLINESOFDIFFERENTCONTINENTSTHEPRODUCT，DEMAND，PRODUCTIONANDCOSTOFAIRPASSENGERTRANSPORTBUSINESSHAVETHEIRPARTICULARITIESONTHEBASISOFENVIRONMENTANDINTERNALCONDITIONS，UAPOSITIONSITSELFAS“FIRSTCHOICEOFBUSINESSPASSENGERS”ANDUSESDIFFERENTIATIONSTRATEGYTHEMARKETINGCOMBINATIONOFUAELABORATELYPRACTICESITSPOSITIONINGANDCOMPETITIVESTRATEGYUAUSES‘‘HUBANDSPOKE”SYSTEMFORSTRUCTUREOFPRODUCTS；FAREMIXANDYIELDMANAGEMENTSYSTEMFORPRICING；COMPUTERRESERVATIONSYSTEMFORDISTRIBUTIONCHANNEL；ANDFREQUENTFLYERPROGRAMASLONGTERMPROMOTIONALMEANSFORPROMOTIONBESIDES，ECOMMERCEENABLESUATOCARRYOUTITSMARKETINGMOREEFFECTIVELYCUSTOMERSATISFACTIONSTRATEGYINTEGRATESALLTHEMARKETINGACTIVITIESOFUNITEDAIRLINESUNITEDAIRLINESHASBEENAPLAYERINCHINESEAIRMARKETSINCE1986ANDGAINEDPROFITSFOR13CONSECUTIVEYEARSCURRENTLYUAHAS21SERVICESPERWEEKONTHEROUTINGBETWEENPRCANDUSTHEMAINRIVALOFUAONTHATROUTINGISNORTHWESTAIRLINESUACHINESEBRANCHHASFOUNDITSOWNWAYINTHEAPPLICATIONOFUAMARKETINGCOMBINATIONINTHECHINESEMARKETUNITEDAIRLINES’PRODUCTSONTHEFLI曲TSBETWEENCHINAHAVEOUTSTANDINGCOMPETITIVESTRATEGYFORTHEBUSINESSPASSENGERSMARKETUAHASBEENASUCCESSINTHESURVEILLANCEOFTRAVELAGENCIESANDDIRECTCORPORATESALES，OVERCOMETECHNICALCOMPLICATIONSANDPRACTICEDPRICINGPOLICIESFAITHFULLYANDCARRIEDOUTEFFECTIVEPROMOTIONALACTIVITIESTHEMARKETINGPRACTICEOFUAHASFOLLOWEDITSCOMPETITIVESTRATEGYANDSTRENGTHENEDITSPOSITIONING，HAVINGBEENSUCCESSFULBASICALLYTHEINCOMINGSTRATEGICRESTRUCTURINGANDMARKETMECHANISMOFCHINESECIVILAVIATIONBUSINESSISFORCINGCHINESEAIRLINESTOESTABLISHADVANCEDMANAGEMENTSYSTEM，INWHICHMARKETINGSTRATEGYPLAYSACRITICALPARTTHEOVERALLMARKETINGSTRATEGYOFUAANDMARKETINGPRACTICEOFUACHINESEBRANCHHASMUCHTOLEARNFROMHOWEVER，ITISWHENACHINESEAIRLINEHASPERMEATES‘‘CUSTOMERSATISFACTIONSTRATEGY”INALLOFITSMARKETINGACTIVITIESTHATITHASGRASPEDTHEESSENCEOFUAMARKETINGMANAGEMENTKEYWORDSCIVILAVIATIONPASSENGERTRANSPORTMARKETINGSTRATEGY

簡(jiǎn)介：四川大學(xué)碩士學(xué)位論文中國(guó)航空集團(tuán)維修企業(yè)優(yōu)化布局研究姓名朱派波申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師任佩瑜20030101THELAYOUTRESEARCHOFCHINAAVIATIONGROUPMAINTENANCEENTERPRISEBASEGRADUATESTUDENTZHUPALBOSUPERVISOTRENPEIYUPROFESSORABSTRACTON1LTHDECEMBER2001，CHINAJOINEDWTOTHISEVENTBRINGSCHALLENGES粥WELLASOPPORTUNITIESTOTHECIVILAVIATIONWORLDRISINGTOTHECHALLENGES，NINEKEYAIRLIN船OFCHINAHAVEREFORMEDINTOTHREEGROUPCOMPANIESTHROUGHCONSOLIDATIONORREGROUPING；THEGOALISTOREMAINCOMPETITIVEINTHEFUTUREGLOBALCOMPETITIONBYOPTIMIZINGUSEOF代渤URCESANDREORGANIZINGPRODUCTSSLRUETUREAIRCHINAGROUPHASSIXMROFACILITIESCHENGDUMAINTMANCEBASEWHYRE1WORKISO船OFTHEM；EACHOFTHESIXFACILITIESHASRICHRESO嘲ANDINDEPENDENTREPAIRCAPABILITIESANDMARK甌HOWEVERSOMEOFTHEMAFEOVERLAPPEDANDNOTEFFICIENTLYUSEDDUETOLACKOFINTEGRATEDPLANNINGTHEAVERAGEANNUALMAINTENANCECOSTOFTHEWHOLEGROUPISAROUND850MILLION；WITHTHENUMBEROFAIREMRSINTHEGROUP’SFLEETTOBEDOUBLEDIN10YEARSTHEMAINTENANCECOSTISEXPECTEDTOINCREASEACCORDINGLYTHEPURPOSEOFTHISARTICLEISTOFINDASCIENTIFIC，REASONABLEMAINTENANCELAYOUTTOEN鞠邶OPTIMIZEDUSEOFRESOUR把SANDMINIMUMCOSTBYAMAYZINGTHECURRENTMTUAFIONANDADVANCEDMANAGEMENTOFOURFOREIGNCOLLEGECOMPANIES，BASEDONTHETHEORYOFTHEINDUSTRYAREA’STRANSFERUSINGTHECALCULATIONMETHODOFSWOTANDLINEARPROGRAMMINGWHENTHISPROGRAMBECOMESSUCCESSFULINCHENGDUITCANBEAPPLIEDTOOTHERFACILITIESINTHEGROUPTHUSTHETARGETC蛆BEACHIEVEDKEYWORDSMAINTENANCELAYOUT

簡(jiǎn)介：西南財(cái)經(jīng)大學(xué)碩士學(xué)位論文成都思泰航空科技有限責(zé)任公司營(yíng)銷體系剖析姓名向冰申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理（EMBA）指導(dǎo)教師張劍渝20030602幅是第三章，在第三章中主要運(yùn)用STP理論對(duì)思泰科技的市場(chǎng)營(yíng)銷戰(zhàn)略制度方面做出分析，并特別闡述了筆者對(duì)技術(shù)與市場(chǎng)關(guān)系的一些個(gè)人觀點(diǎn)。在分析的過(guò)程中還運(yùn)用了波特的價(jià)值鏈理論，管理經(jīng)濟(jì)學(xué)中囚徒理論分析了價(jià)格戰(zhàn)的成因。第四章是解決方案，除了從系統(tǒng)上提出解決思泰科技營(yíng)銷戰(zhàn)略中存在的問(wèn)題的想法之外，還對(duì)筆者認(rèn)為的關(guān)鍵問(wèn)題提出了解決方案的設(shè)想。本著從解決主要矛盾入手，進(jìn)而理順整個(gè)營(yíng)銷體系的思路，提出了_套系統(tǒng)方案，特別是對(duì)市場(chǎng)人才穩(wěn)定對(duì)直銷型企業(yè)的影響和穩(wěn)定市場(chǎng)人員提出了比較詳細(xì)的方案，希望對(duì)徹底解決思泰科技營(yíng)銷管理上存在的和潛在的問(wèn)題提供一些參考。筆者是參與思泰科技組建，并在2002年以公司副總經(jīng)理的身份在公司負(fù)責(zé)市場(chǎng)營(yíng)銷工作，對(duì)市場(chǎng)公司有一定的認(rèn)識(shí)，同時(shí)也獲得了公司內(nèi)部一些業(yè)務(wù)和財(cái)務(wù)信息，并且通過(guò)調(diào)研掌握了充分的行業(yè)信息。在搜集資料的同時(shí)，也翻閱了一些理論書籍，對(duì)資料進(jìn)行分析。需要說(shuō)明的是由于部分?jǐn)?shù)據(jù)涉及公司機(jī)密，本文中引用的來(lái)自公司內(nèi)部數(shù)據(jù)是經(jīng)過(guò)處理的，但并不妨礙對(duì)事實(shí)的說(shuō)明。通過(guò)分析，得出結(jié)論。在激烈競(jìng)爭(zhēng)的環(huán)境中，思泰科技要生存要發(fā)展必須堅(jiān)持以市場(chǎng)為導(dǎo)向，緊緊抓住培養(yǎng)自己核心競(jìng)爭(zhēng)力這個(gè)主題，把研發(fā)能力與市場(chǎng)需求緊密相聯(lián)。堅(jiān)持重點(diǎn)發(fā)展高端產(chǎn)品這。思路。同時(shí)，在企業(yè)管理上也必須有所創(chuàng)新，突破國(guó)企最難解決的問(wèn)題，在用人機(jī)制和分配機(jī)制上進(jìn)行根本性的變革。在這個(gè)前提條件下，解決營(yíng)銷體系中存在的闊題才有可能。筆者也希望這一結(jié)論對(duì)思泰科技能夠有所幫助。關(guān)鍵詞營(yíng)銷組合SWOTSTP價(jià)值鏈渠道營(yíng)銷餓略

簡(jiǎn)介：電子科技大學(xué)碩士學(xué)位論文從ERP到AMES論西南航空公司飛機(jī)維修工程系統(tǒng)的實(shí)施姓名黃靜申請(qǐng)學(xué)位級(jí)別碩士專業(yè)電子與信息工程指導(dǎo)教師吳躍胡正保20030519從ERP到州ES一論西南航空公司飛機(jī)維修工程系統(tǒng)的實(shí)施ABSTRACTAIRVRARMAINTENANCEENGINEERINGSYSTEMABBREVIATEITTOAMESISALARGEPROJECTINCHINASOUTHWESTAIRLINESITWASIMPORTEDFROMAERPPRODUCTMOVEXDEVELOPEDBYASWEDENSOFTWARECOMPANYHAMEDINTENTIATHESYSTEMISBEINGIMPLEMENTEDANDUSEDINMAINTENANCEBUSINESSDEPARTMENTOFCSF翰BEINGONEOFTHEPERSOBSINCHARGE，THEAUTHORHASTAKENPARTIUALLTHEACTIVITIESOFPROJECTSTAGESTHETHESIS”FROMERPTOAMESEXPOUNDINGTHEIMPLEMENTATIONOFCS、譙’SAMES”ISBASEDONTHEPROJECTANDEMPHASISOILHOWTOFORMAPRACTICALMAINTENANCEANDENGINEERINGSYSTEMOFAVIATIONFROMASTANDARDERPSYSTEMFIRSTOFALLTHETHESISSUMMARIZESTHEBASICTHEORYANDCURRENTAPPLICATIONSITUATIONINCHINASECONDLYTHETHESISANALYSESTHEPRESENTITSITUATIONINBUSINESSDEPARTMENT，BRINGINGFORWARDTHENECESSITYANDCORRECTNESSOFBUYINGMOVEXTHIRDLYITDESCRIBESTHEMETHODTOIMPLEMENTMOVE，THEMAJORFUNCTIONSANDMODULES，THEPHASESOFPROJECTANDSTEPSOFBUILDINGSYSTEMINFORMATIONFOURTHLYITPOINTSOUTTHEPROBLEMSEXISTINGDURINGIMPLEMENTATIONANDTHEWAYSTOSOLVETHEMFINALLYITGENERALIZESTHEBENEFITBRINGINGABOUTTOBUSINESSDEPARTMENTAFTERRUNNINGAMESANDDESCRIBESTHETECHNICALENVIRONMENTOFSYSTEMT11ISISTHEFIRSTTIMETOIMPLEMENTAINTEGRATEDMAINTENANCEENGINEERINGSYSTEMINDOMESTICAIRLINESTHESUCCESSFULEXPERIENCEWILLBEUSEDBYAVIATIONINDUSTRYITHASAGOODPROSPECTIVEKEYWORDSAMES，ERP，MB，SB，SUPPLIEREVALUAZION

簡(jiǎn)介：西安理工大學(xué)碩士學(xué)位論文西北航空公司飛機(jī)融資租賃問(wèn)題研究姓名王東旺申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師張華倫20020101ABSTRACTSUBJECTTHERESEARCHONAIRCRAFTFINANCELEASEOFCHINANORTHWESTAIRLINESMAJORMASTEROFBUSINESSADMINISTRATORSTUDENTWANGDONGWANGTUTORZHANGHUALUNSIGNATURE盤竺心丹晦SIGNATURE毋叢碰厶瓤ABSTRACTAIRCRAF【1EASEDERIVES矗OM1EASEINEURODE，BUTT11EMODEMAIRCRAF￡LEASEWASCREATEDBYUSIN1960’SATMEBEGINNINGOF1980’S，C王LINASTANEDTOMADEAIRCMRLEASEDURINGTHEFONOWINGTWENTYYEARS，AIRCRA丘1EASEDEVELOPEDRAPIDLMDOMESTICAIRLINESARESHORTOFTHE如NDSTOBUYAIRCRAFTTHEYAREFACINGTHEPROBLEMWHICHISHOWTOIN拄ODUCEMENEWAIRCMRBYCHOOSINGMEFINANCIN2WIMLOWERCOSTF打STLY，THEESSAYGIVESTHECONCEPTIONOFAIRCRARLEASETHMU曲MELEASE血EOWATTHES踟ETIMEITCLARMESTHEVIMLEOFAIRCRAFTFINANCE1EASEBVCOMPARINGTHEFINALLCE1EASEWI也CAPITAL，LOAN，ISSUINGSTOCKSANDINSTALLMEMSSECONDLY，T11EESSAYCOMPARESA11DANALYSESTHECROSSBOARDAIRCRANFINANCELEASEINDEVELOPEDCOUNTRIESWHICHINCLUDESTHEENGLISHLEASE，US1EVERAGELEASE，JAPANESELEVERAGELEASEAILDGENILANLEVERAGELEASECHINACANMAKEUSEOFGOODEXPERIENCE丘OMTHEMBECAUSETHERAPIDDEVELOPMENTOFAIRCRARNNANCELEASEANDTHEREQUIREMENTOFBEINGONEMEMBEROFWTO，“ISMOREIMPONAILTFORCHJNATORESEARCHTHELAWOFLEASEREF音RRINGTOT11EINTEMATIONALFINANCELEASECONVEMION，MEESSAYPOINTSOUTMATMECIV訂AVIATIONLAWNEEDSREVISINGANDAMENDMENTSNANAIVSESTHERISKSWHICHIMPACTSONAIRCRANNNANCELEASEA工1DESTABLISHESTHEPROCEDUREA11DMETHODOFAIRCRANFLNANCELEASETHERISKFACTORSWHICHHAVEABADIMDACTIONONAIRCRAR1EASEHASBEENAP口ROACHEDANDTHEWAVTOAVOIDTHERISKSHASBEENMISEDLAST，WILHYEARSPRACTICEINCHINANORNLWESTAIRLINES，MEAUTHORGIVES2

簡(jiǎn)介：北方交通大學(xué)碩士學(xué)位論文中國(guó)“入世”后航空運(yùn)輸業(yè)所受的影響及其對(duì)策的思考姓名周華申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師丁慧平200221英文摘要__________’___●●●_____●__________●____________，ABSTRACTALONGWITHCHINA’SENTRYINTO、汀0．CHINESEECONOMYBEGINSTODEVELOPTOGETHERWITHINTEMATIONALECONOMY．UNDERTHERESTRICTIONOFTHERULESOFTHEGA忑1．GⅪSANDANNEXONAIRTRANSPORTSERVICES，BETHTHEAIRTRANSPORTENTERPRISESANDTHEGOVERNMENTADMINISTRATIONWILLBEGREATLYAFFECTED．THEREFORE，ITISVERYIMPORTANTTOCONSIDERHEWTOGRASPTHEGREATOPPORTUNITYANDENVISAGETHECHALLENGESBROUGHTBYFREEDEVELOPMENT．THEPURPOSEOFT11ISARTICLEIS，ONTHEONEHAND，TOHELPTHELEADERSHIPTOCORRECTLYREALIZETHEIMPACTONAIRTRANSPORTINDUSTRY，UNDERSTANDREGULATIONSOFWTO，ANDAPPLYTHEMPROPERLYINMANAGEMENT；ONTHEOTHERHAND，TOAIDTHE1EADERSHIPTOMAKECORRECTDECISIONSONREFORLTLANDREGROUP，ACTIVELYANDPOSITIVELYIPININTOESTABLISHINGREGULATIONS，THUS，F(xiàn)OSTERTHEDEVELOPMENTOFCHINESEAIRTRANSPORTINDUSTRY．PARTIREVIEWSTHEDEVELOPMENTOFCAAC．MAKESCONTRASTSBETWEENCHINAANDTHEDEVELOPEDCOUNTRIES，ANALYZESTHEOPPORTUNITIESANDCHALLENGESENCOUNTEREDBYTHEINDUSTRY,INTRODUCESRIGHTSANDOBLIGATIONSOF、ⅣTO．ANDPOINTSOUTTHEPOPULARERRORSONENTRYINTO、ⅣT0．PARTIIANALYZESTHEDIRECTANDINDIRECTIMPACTSONAIRTRANSPORTINDUSTRYAFTERCHINA’SENTRYINTOWRO，BASEDONTHEPERTINENTREGULATIONOFWTOANDTHEPROMISESMADEBYCHINESEGOVERNMENTINCARGOANDSERVICETRADE．FINALLY,FROMTHESTRATEGICPOINTOFVIEWOFINDUSTRYDEVELOPMENT，THISARTICLE．FROMTWOINDIVIDUALASPECTSOFGOVERNMENTSECTIONSANDENTERPRISES．PONDERSOVERTHEMEASURESWHICHSHEUIDBETAKENBYCHINESEAIRTRANSPORTINDUSTRY,ANDFURTHERMAKESANALYSISANDDISCUSSINNFROMTHEFOLLOWINGFIELDSTOREFORMMANAGEMENTSYSTEMANDTRANSFORRNTHEMANAGEMENTCONCEPTS；TOCHANGETHEFUNCTIOASOFAIRTRANSPORTADMINISTRATIVESECTIONSASSOONASPOSSIBLE；TOREPOSITIONTHEOPERATIONPOLICIESOFAVIATIONTRANSPORTATIONENTERPRISES；TOESTABLISHAMODEMENTERPRISESYSTEM,ANDREALIZETHESTRATEGICREGROUP；TOUNCEASINGLYPROMOTETHESTRUCTUREOFCAPITALANDTRANSPORTATIONCAPACITY，ANDSTRENGTHHUMANRESOURCESMANAGEMENT．THISARTICLEEMPHASIZESONTHATONLYIFCHINESEAIRTRANSPORTINDUSTRYBECOMESFAMILIARWITHWTORULES，TRULYGRASPSTHEOPPORTUNITIESAFTERJPININGIRI、ⅣT0，CHANGESTHEINHERENTCONCEPTS，DEEPENSREFORMS，PERFECTSTHEENTERPRISESINTERNALMANAGEMENT．ANDENHANCESTHEINTEMATINNALCOMPETITIVEABILITYOFTHEENTERPRISESANDTHEINDUSTRYINAWHOLE，CANTHISINDUSTRYBEINAIMPREGNABLEPOSITIONINTHEPROCESSOFGLOBALDEVELOPMENT．KEYWORDSWTOAIRTRANSPORTIMPACTMEASURE

簡(jiǎn)介：大連理工大學(xué)碩士學(xué)位論文北方航空公司商務(wù)人員培訓(xùn)與發(fā)展系統(tǒng)研究姓名郭巧例申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師易學(xué)東20030901ABSTRACTTHEAIRLINESISACOMMERCIALORGANIZATIONPROVIDINGAIRTRANSPORTATIONSERVICESWITHTHECHARACTERSOFHII曲INVESTMENT，HI曲TECLMOLOGYANDHIGHRISKWITHTHERAPIDDEVELOPMENTOFECONOMYGLOBALIZATIONANDKNOWLEDGEECONOMYDOMESTICAIRLINESAREFACINGTHEUNSEENPRESSUREANDCHALLENGESFROMCOMPETITIONSHOWTOEFFICIENTLYACQUIREANDMANAGETHEHUMANRESOURCESHASBECOMEAKEYFACTORFORDOMESTICAIRLINESTOHANDLETHESITUATIONAFTERCHINAENTERINGWTO，REMAINHIGHSPEEDGROWTHANDFULNLLTHECONSISTENTOPERATIONUNDERSUCHBACKGROUNDRESEARCHINGANDSTUDYINGTHEHROFAIRLINESTOHELPCORPORATIONCARRYONTRAININGACTIVITIESSYSTEMATICALLYANDSCIENTIFICALLYWILLBEOFVIMLIMPORTANCEANDOFREALISTICMEANINGFORAIRLINESBASEDONTHEPRESENTPRACTICEOFCORPORATIONDEVELOPMENTANDBUSINESSTRAININGOFCHINANORTHERNAIRLINES，THEARTICLECOMBINESTHETHEORYANALYSISWITHPRACTICE，F(xiàn)OLLOWSTHERESEARCHINGIDEAOFSYSTEMATICTHEORY，ANDISGUIDEDBYTHETHEORYOFTRAININGSYSTEMDESIGNINGTHEORYHSESTHETRAININGEXPERIENCEOFWORLDADVANCEDENTERPRISESANDAIRLINESFORREFERENCETHEARTICLEDESIGNSANEWTRAININGSYSTEMFORTHEBUSINESSEMPLOYMENT，INCLUDINGTHETRAININGSYSTEM，TRAININGTARGETS，TRAININGORGANIZATIONANDFLOWTRAININGCOURSESANDMETHODS，TRAININGENVIRONMENTANDSTAFFMANAGEMENTAFTERTRAININGESTABLISHINGASCIENTIFICANDSYSTEMICTRAININGSYSTEMISTHEKEYELEMENTTOSTANDARDIZETHEBUSINESSSTAFFTRAININGANDDEVELOPMENTOFCHINANORTHERNAIRLINES，THECORPORATIONTRAININGISASYSTEMICWORKNEEMPLOYEE’STRAININGANDDEVELOPMENTMUSTBECOMBINEDWITHCORPORATIONSTRATAGEMDEVELOPMENTANDHUMANRESOURCESPROGRAMMING，ANDMUSTBESUPPORTEDBYFAVORABLECORPORATIONCULTUREANDCONDITION，ANDMUSTDESIGNANDACTUALIZESCIENCETRAININGREALLYFROMTHENEEDOFORGANIZATION，OPERATIONANDEMPLOYEE’SDEVELOPMENTIT’SIMPORTANTTOBUILDUPAGROUPOFEFFECTIVEINSTRUCTORSANDEXAMINEANDEVALUATEMECHANISM，WHICHWILLENSURETHEE街CIENTACTUALIZATIONOFTRAININGANDACHIEVEADYNAMICBALANCEINTHEWHOLESYSTEMOFCORPORATIONHUMANRESOURCESOWEWILLACHIEVETHEENDAIMOFTRAINING，TOCHANGETHEEMPLOYEE’SBEHAVIORANDIMPROVETHEORGANIZATIONPERFONNANCEKEYWORDSAIRTRANSPORTBUSINESSSTAFF；TRAININGANDDEVELOPMENTSYSTEMDESIGN

簡(jiǎn)介：南京航空航天大學(xué)碩士學(xué)位論文洪都航空上市公司資本融資結(jié)構(gòu)改革實(shí)踐研究姓名汪本強(qiáng)申請(qǐng)學(xué)位級(jí)別碩士專業(yè)馬克思主義理論與思想政治教育指導(dǎo)教師江可申20040101一一ABSTRACTASAMAJORPARTOFTHEREFORMOFTHECAPITALFINANCINGSYSTEMOFCHINA’SSTATEOWNEDENTERPRISESSOES，THEREFORMOFTHECAPITALFINANCINGSTRUCTURESIGNIFIESATRENDOFTHEREFORMOFTHECOUNTRY’SSOESANDMICROSCOPICALLYREFLECTSMARKET’SROLEINRESOURCESALLOCATION．INLIGHTOFEXPERIENCESOFTHEREFORMOFTHECAPITALFINANCINGSTRUCTUREOFCHINA’SAVIATIONINDUSTRYENTERPRISESANDTHEMODEMTHEORIESOFTHECAPITALFINANCINGSTRUCTUREOFENTERPRISESANDFINANCIALMANAGEMENTASWELLASSOMEOTHERTHEORIES，WITHACOMBINEDAPPROACHOFNORMATIVISMANDPOSITIVISM，THEAUTHORANALYZESTHEREFORMOFTHEEQUITYCAPITALFINANCINGANDDEBTCAPITALFINANCINGSTRUCTURESOFTHEJIANGXIHONGDUAVIATIONINDUSTRIALSHAREHOLDINGCO．，LTD．HONGDUAVIATIONANDFINDSOUTTHATTHECOMPANYHASMADEMUCHHEADWAYINTHEREFORMOFITSREFORMOFTHECAPITALFINANCINGSYSTEM．ATTHESAMETIMETHEAUTHORDIAGNOSESTHEHONGDUAVIATION’SSTRONGPARTIALITYFOREQUITYCAPITALFINANCINGANDLACKOFDEBTCAPITALFINANCING，LOWCAPITALPROFITABILITYANDEFFICIENCYOFCAPITALUTILIZATION，INADEQUATENESSINITSCORPORATEGOVEMINGSTRUCTUREANDUNIMPROVEDREVENUES．HENCETHEAUTHORSUGGESTSTHATTHECOMPANYDECENTRALIZESITSEQUITYTOBIGPROPORTIONS，PROMOTESTHECIRCULATIONOFITSPROPERTYRIGHTANDINCREASESDEBTCAPITALFORITSSUSTAINABLE，F(xiàn)ASTANDHEALTHYDEVELOPMENT．KEYWORDSCAPITALFINANCINGSTRUCTURE；REFORM；JIANGXIHONGDUAVIATIONINDUSTRIALSHAREHOLDINGCO．，LTD．HONGDUAVIATION；EQUITYCAPITAL；DEBTCAPITAL．3．

簡(jiǎn)介：西北工業(yè)大學(xué)碩士學(xué)位論文航空材料領(lǐng)域人力資源管理及激勵(lì)機(jī)制姓名陳猛龍申請(qǐng)學(xué)位級(jí)別碩士專業(yè)航空工程指導(dǎo)教師梁三星李康林20030301ABSTRACTAMONGHUMANRESOURCEMANAGEMENT，THEINCENTIVEPROBLEMISTHECOREINTHEMODEMORGANIZATIONMANAGEMENTTHISARTICLEMAKESSYSTEMATICRESEARCHONTHEINCENTIVETHEORYTHEAUTHORANALYZESTHECONTENTTHEORYTRANSFORMATIONTHEORYANDTHEINCENTIVETHEORYTHEAUTHORMAKESFULLANALYSESOFTHEINCENTIVEFACTORSAFTERSTUDYINGTHEINDIVIDUALSTAFFBEHAVIORINTHETYPICALINSTITUTEOFAVIATIONMATERIALFIELD，ESPECIALLYTHEDEMANDSTATUSOFTHEPRESENTSCIENTIFICSTAFFTHISARTICLEALSOHASDESIGNEDATHEORYMODELOFINCENTIVEMECHANISMOPERATIONTHROUGHTHECOMPARATIVEANALYSISOFTHEVARIOUSINCENTIVEFACTORSTHEAUTHORHASFOUNDOUTTHEPROBLEMINTHEINCENTIVEPROCESSBYINVESTIGATINGTHEINCENTIVESTATUSOFTHEINSTITUTE，THEWHOLEINCENTIVEMECHANISMOPERATIONMODELHASBEENDESIGNEDBYTHEAUTHOR，INTHEVALUECHAINMANAGEMENTOFTHEINSTITUTEANDTHEREALIZINGOFTHESTAFF’SINDIVIDUALVALUE，INCONSIDERATIONOFTHECOMBINATIONOFTHEWHOLEDEVELOPMENTGOALANDTHEINDIVIDUALDEVELOPMENTTHISPAPERHASSTUDIEDTHEFIVETYPESOFINCENTIVEMODELS，SUCHASTHEREDESIGNOFTHEORGANIZATIONANDTASKS，THEREDEVELOPMENTOFTHEABILITYTHEREEVALUATIONOFTHEVALUE，REDISTRIBUTIONOFTHEVALUEITALSOGIVESTHEREADERSDETAILEDINFONNATIONOFTHEINCENTIVEMECHANISMOFTHEHUMANRESOURCESINTHEFIELDOFAVIATIONMATERIAL，INCLUDINGTHEWHOLEDESIGNANDTHESPECIFICOPERATINGMODEANDMETHOD，WHICHHASSOMEPRACTICALFUNCTIONTOTHESCJENTJFICRESEARCHERSINTHEFIE】DOFAVIATIONMATERIALKEYWORDSINCENTIVEMECHANISM，MANAGEMENT，DEMAND，DESIGNTYPEOFTHESISSPECIALRESEARCH

簡(jiǎn)介：西北工業(yè)大學(xué)碩士學(xué)位論文航空科研單位知識(shí)型員工薪酬問(wèn)題研究姓名王劍申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師張樹娟20030301墮三些查堂墜堡蘭ABSTRACTTHECOMPENSATIONOFTHECHINA’SAVIATIONDESIGNANDRESEARCHUNITSISVERYCOMPLEX，F(xiàn)ORTHEREAROTHROESPECIALFEATURESHIDEINTHOSEORGANIZATIONSFIRSTITHASAFAINTMANAGEMENTSURVEYOR’SPOLETHATMIXEDTWOVALUEESTIMATESYSTEM一SOCIALVALUEANDECONOMICVALUESECONDTHESEUNITSUSUALLYOPERATEDUNDERPROJECTSATLOST，THEREARESOMANYACKNOWLEDGEDEMPLOYEESINTHESEUNITSITISDIFFICULTTOCONFIRMTHECOMPENSATIONAMOUNTOFAPROJECT，CREATINGAEMPLOYEEPERFORMANCEAPPRAISOLSYSTEMORCOMPENSATIONSTRUCTUREISALSOAHARDWORKPRACTICEINDIOATESTHATIFWEWANTTOINCREASETHEEFFICIENCYOFTHECOMPENSATIONMANAGEMENTSYSTEM，REDUCETHEMANPOWERCOST，HEIGHTENTHEEMPLOYEE’SSATISFACTION，WEMUSTADOPTANEWSCLENTIFICCOMPENSATIONMANAGEMENTTHEORYANDMETHODSTHISARTICLEDESCRIBSTHEMAINPROBLEMSINTHISSUBJECTBASING0NTHECOMPENSATIONMANAGEMENTPRACTICESOFTHE603INSTITUTION，AFAMOUSAVIATIONRDUNIT，ANALYSISTHEINTERANDEXTERIORMANAGEMENTCIRCUMSTANCETHEMAINCONTRIBUTIONSOFTHISPAPERARESUMMARIZEDASFOLLOWING1、POINTOUTTHEDEFAULTSEXISTEDINTHECOMPENSATIONMANAGEMENTPROCESSTHATWEHAVEBEENUSINGFORAQUITELONGPERIODATTHESAMETIMETHISPAPERGIYESANEWMETHODTHEDYNAMICCOMPENSATIONSYSTEMDESIGNMETHODDCSDMFORTHEAVIATIONRDUNITS，EXPLAINSTHEIMPORTANTMODULESINVOLVEDINDCSDM2、THROUGHADELEGATIONAGENTMODUTE，THEPAPEREXPATLATETHETELATIONSHIPBETWEENTHECOMPENSATIONSTRUCTUREANDPERFORMANCEAPPRAISALSVSTEM3、DISCUSSINGTHECOMPENSATION8J110UNTESTIMATINGFORMULARYOFTHEAIRCRAFTRDPROJECT，CREATEAMOREBASICONETOINSTEADIT4、USETHEANALYTICHIERARCHYPROCESSTODESIGNAPERFORMANCEAPPRAISOLINDICATORSYSTEMTHATSUITWITHTHEACKNOWLEDGEDEMPLOYEES’SPECIALTYTOADJUDGETHERESULTWHICHGENERATEDBYTHESESPECIALPERSONS，KEYWARDSAVIATIONRDCOMPENSATIONRESEARCHUNITS；ACKNOWLEDGEDEMPLOYEE；TYPEOFTHESISAPPLIEDFUNDAMENTAL

簡(jiǎn)介：四川大學(xué)碩士學(xué)位論文中國(guó)國(guó)際航空西南公司網(wǎng)絡(luò)營(yíng)銷方案研究姓名俞前申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師張志敏20030101THERESEARCHFORTHESCHEMEOFNETWORKMARKETINGINAIRCHINASOUTHWESTCOMPANYGRADUATESTUDENTYUQIANSUPERVISORZHANGZHIMINABSTRACTINTHESECONDHALFOF20THCENTURYANEWTRENDOFNEWTECHNOLOGYSWEPTTHEWHOLEWORLDANDTHISWAVEPUSHEDTHEHUMANSOCIETYFORWARDINTONEWAGEINSUCHCIRCUMSTANCES，THEMETHODSOFMARKETINGHAVEGREATCHANGESAMONGWHICHISTHECOMINGOFNETWORKMARKETINGCANNETWORKINGREPLACETHETRADITIONALMETHODONTHEBASISOFINTRODUCINGBRIEFLYTHEBACKGROUNDOFTHEBIRTHOFNETWORKMARKETING，ANALYZINGTHECONTEM，THEORETICALBASISANDELABORATINGTHEPRESENTSITUATIONOFTHEAIRLINESANDMYCOMPANYTHISARTICLEWILLDISCUSSTHEADVANTAGESANDTHEDISADVANTAGESCOMPARINGNETWOFKMARKETINGWJTLLTHETRADITIONALMETHODANDANALYZEINDETAILSTHETACTICSOFNETMARKETINGFORTHEAIRCHINASOUTHWESTCOMPANYBESIDESTHAT，THISTHESISWILLDISSECTTHEREQUIREMENTOFTHETECHNOLOGYFORPRACTICINGTHETACTICSOFTHENETWORKMARKETING1WISHTHISTHESISGUIDETHEMARKETINGOFMYCOMPANYINSOMEEXTENTKEYWORDAIRLINESMARKETINGNETWORKMARKETINGSCHEMEOFMARKETING

簡(jiǎn)介：西南財(cái)經(jīng)大學(xué)碩士學(xué)位論文對(duì)中國(guó)建設(shè)銀行在民用航空運(yùn)輸業(yè)營(yíng)銷策略的研究姓名張蓉申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理（EMBA）指導(dǎo)教師張橋云20030601踅點(diǎn)分析。本章還提出了在信貸營(yíng)銷過(guò)程中盛須要關(guān)注行監(jiān)風(fēng)險(xiǎn)，并逐一分析了該行業(yè)存在的種種經(jīng)營(yíng)風(fēng)險(xiǎn)和非經(jīng)營(yíng)往風(fēng)險(xiǎn)，本章最后對(duì)如何在實(shí)踐中明確評(píng)價(jià)各類航空企業(yè)提出了建議。關(guān)鍵詞中國(guó)建設(shè)銀行民用靛空業(yè)營(yíng)鐫研究