簡(jiǎn)介：上海交通大學(xué)碩士學(xué)位論文東方航空公司戰(zhàn)略定位姓名顧民申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理（MBA）指導(dǎo)教師李國(guó)振200401115的各種戰(zhàn)略選擇給出東航的總體戰(zhàn)略定位以東西向?yàn)橹髁⒆銍?guó)內(nèi)連接海外構(gòu)建以干線支線相互連接的中樞輻射航線為主城市對(duì)航線為輔的航線網(wǎng)絡(luò)以多層次的優(yōu)質(zhì)的服務(wù)向廣大旅客提供最有價(jià)值的航空旅行選擇為了支撐東航的戰(zhàn)略定位本文接著對(duì)東航戰(zhàn)略的實(shí)施手段進(jìn)行了初探給出了實(shí)現(xiàn)戰(zhàn)略目標(biāo)九條途徑我相信通過(guò)正確的戰(zhàn)略定位和有效的戰(zhàn)略實(shí)施東方航空公司必然能在未來(lái)的競(jìng)爭(zhēng)中爭(zhēng)取全面的主動(dòng)關(guān)鍵字東方航空公司戰(zhàn)略定位外部環(huán)境因素分析行業(yè)競(jìng)爭(zhēng)結(jié)構(gòu)分析SWOT分析中樞輻射航線

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簡(jiǎn)介：數(shù)據(jù)庫(kù)的設(shè)計(jì)是現(xiàn)代企業(yè)管理信息系統(tǒng)設(shè)計(jì)中一個(gè)極為重要的環(huán)節(jié)數(shù)據(jù)庫(kù)設(shè)計(jì)的好壞直接影響到整個(gè)系統(tǒng)的成敗數(shù)據(jù)庫(kù)技術(shù)經(jīng)歷了三個(gè)階段的發(fā)展尤其以第二代關(guān)系型數(shù)據(jù)庫(kù)最為成熟以第三代面向?qū)ο髷?shù)據(jù)庫(kù)最有發(fā)展前景在工程應(yīng)用領(lǐng)域應(yīng)用的數(shù)據(jù)以復(fù)雜的形式出現(xiàn)具有高度的非結(jié)構(gòu)化特點(diǎn)面對(duì)大型工程復(fù)雜數(shù)據(jù)的管理問(wèn)題傳統(tǒng)的系統(tǒng)設(shè)計(jì)方法的缺點(diǎn)也暴露出來(lái)了而面向?qū)ο蟮姆椒ㄝ^好的解決這些問(wèn)題在數(shù)據(jù)庫(kù)中應(yīng)用面向?qū)ο蠹夹g(shù)有兩種策略一是設(shè)計(jì)全新的面向?qū)ο髷?shù)據(jù)庫(kù)管理系統(tǒng)二是將用面向?qū)ο蟮姆椒ㄟM(jìn)行系統(tǒng)設(shè)計(jì)再將數(shù)據(jù)映射到關(guān)系型數(shù)據(jù)庫(kù)中目前OODBMS還不成熟缺乏理論的支持和切實(shí)可行的標(biāo)準(zhǔn)雖然它可以用于開(kāi)發(fā)具有復(fù)雜數(shù)據(jù)類型的應(yīng)用系統(tǒng)但它缺乏RDBMS的一些功能特點(diǎn)而關(guān)系型數(shù)據(jù)庫(kù)建立在堅(jiān)實(shí)的理論基礎(chǔ)之上數(shù)據(jù)結(jié)構(gòu)簡(jiǎn)單系統(tǒng)成熟完善采用面向?qū)ο笤O(shè)計(jì)關(guān)系數(shù)據(jù)庫(kù)管理的模式是可供選擇的方案然而面向業(yè)務(wù)對(duì)象到關(guān)系數(shù)據(jù)庫(kù)的映射時(shí)會(huì)遇到阻抗的不匹配因?yàn)閷?duì)象由數(shù)據(jù)和行為組成而一個(gè)關(guān)系型數(shù)據(jù)庫(kù)則是由表和它們之間的關(guān)系組成的另外關(guān)系數(shù)據(jù)庫(kù)能對(duì)數(shù)據(jù)進(jìn)行操作但不能對(duì)對(duì)象進(jìn)行存取這使得用先進(jìn)的面向?qū)ο蠓椒ǚ治?、設(shè)計(jì)所得的結(jié)果很難在RDBMS中實(shí)現(xiàn)該文對(duì)基于RDBMS的對(duì)象一關(guān)系映射技術(shù)進(jìn)行了深入研究說(shuō)明一種UML類圖映射成關(guān)系數(shù)據(jù)庫(kù)中關(guān)系的應(yīng)用同時(shí)引入PERSISTENCE層解決數(shù)據(jù)訪問(wèn)和關(guān)系數(shù)據(jù)庫(kù)設(shè)計(jì)的阻抗問(wèn)題在AFHS航空貨運(yùn)信息處理系統(tǒng)航空貨運(yùn)信息處理系統(tǒng)AVIATIONFREIGHTHLINGSYSTEM中給出對(duì)象模式層次向關(guān)系數(shù)據(jù)庫(kù)模式轉(zhuǎn)換的基本算法實(shí)現(xiàn)系統(tǒng)的面向?qū)ο蠓治鲈O(shè)計(jì)和關(guān)系數(shù)據(jù)庫(kù)的映射并針對(duì)實(shí)際情況進(jìn)行改良提高系統(tǒng)效率分析了映射于關(guān)系范式間的相輔相成的關(guān)系同時(shí)詳細(xì)分析持久層的整體框架結(jié)構(gòu)和實(shí)現(xiàn)機(jī)制并結(jié)合MICROSOFTCOMACTIVEXCOM等技術(shù)提出一種實(shí)現(xiàn)PERSISTENCELAYER的思路從基本表定義、對(duì)象與類的標(biāo)識(shí)、以及關(guān)聯(lián)、并發(fā)控制與事務(wù)等方面闡述了實(shí)現(xiàn)要點(diǎn)使其和位于其下RDBMS相結(jié)合共同管理實(shí)體類對(duì)象在RDBMS中的存取為面向?qū)ο笙到y(tǒng)中對(duì)象方法提供持久化存儲(chǔ)與管理最后該文簡(jiǎn)要介紹一種功能完備的持久化對(duì)象的產(chǎn)品該文研究問(wèn)題的解決方法可以應(yīng)用于復(fù)雜工程應(yīng)用領(lǐng)域系統(tǒng)設(shè)計(jì)的方法和理論在企業(yè)實(shí)際的應(yīng)用中得到具體的運(yùn)用是實(shí)踐面向?qū)ο笠魂P(guān)系數(shù)據(jù)庫(kù)映射的一個(gè)良好案例

簡(jiǎn)介：大連理工大學(xué)碩士學(xué)位論文航空公司飛行訓(xùn)練管理信息系統(tǒng)的設(shè)計(jì)與實(shí)現(xiàn)姓名朱彤申請(qǐng)學(xué)位級(jí)別碩士專業(yè)軟件工程指導(dǎo)教師周勇20061118航空公司飛行訓(xùn)練管理信息系統(tǒng)的設(shè)計(jì)與實(shí)現(xiàn)DESIGNANDIMPLEMENTATIONOFTHEAIRLINESCORPORATIONFLYTRAININGMANAGEMENTINFORMATIONSYSTEMABSTRACTWI_IHTHECONTINUOUSDEVELOPMENTOFTHECOMPUTERTECHNOLOGYANDTHEMANAGEMENTIDEAITHASBEENREALIZEDTHATOFFICEAUTOMATIONISMOREANDMOREIMPORTANTTOTHEDEVELOPMENTOFANATION01“ACOMPANYACCORDINGTOTHESTRATEGICOBJECTOFSHANGHAIAIRLINES，“BYTHEYEAROF201OSHANGHAIAIRLINESWILLBDOMEONEOFTHEMAINFORCEAMONGDOMESTICAIDINESTHEFLIGHTTECHNIQUEANDMANAGEMENTDEPATUNENTFTMDFORSHOFTESTABLISHESAWOLKINGMODETOBOOSTTHEIMPLEMENTATIONOFTHECOMPANYSDEVELOPMENTSUEGICINTHEROUNDWITHTHEMAINOBJECTTOTRAINELIGIBLEANDEX∞LLENTPILOTSHOWEV盯NOWADAYS翻瑚EDAILYWORKOFTHEFR～Ⅱ，INCLUDINGPERSONNELMANAGEMENTPILOTTRAININGFILEMANAGEMENTETC，STILLRESTONTHEDEPARTEDLAGGARDSTATETHATISDONEMAINLYBYHANDANDWITHPAPERITISVERYDISPROPORTIONALWITHTHECOMPANY’SSTRATEGICOBJECTTHEREFOREITISIMPERATIVEUNDERTHESITUATIONTODEVELOPASETOFOASOFTWAREAIMED越HELPINGAIRWAYSWITHTHEIMPLEMENTATIONOFTHECOMPANY’SSTRATEGICOBJECTACCORDINGTOTHERESEARCHOFTHEDAILYWORKOFTHEFTMD，WEESTABLISHTHESYSTEM’SDESIGNSCHEMEANDANALYZEEVERYFUNCTIONMODULE111ISSYSTEMISBUILTWITHJSPSERVLETJAVABEANANDUSESJAVAMALLA8THEBOTTOMTECHNOLOGYTOIMPLEMENTTHEMAILMANAGEMENTFUNCTIONOFSENDINGANDRECEIVINGEMAILJAVAMAILAPIPROVIDESAKINDOFGENERALMODELOFEMALLSYSTEMWHICHALLOWSUSERSTOSENDANDCHECKEMAILSTHROUGHAMODEINDEPENDENTOFPLATFORMANDPROTOC01訛SYSTEMUSESSHORTMESSAGETECHNOLOGYTOWRITESENDAND“蜊VESHORTMESSAGETHROUGH疽洲LCCOMPANY’SCHANNELORTRANSITINTERFACEPROVIDEDBYTHEFIRSTSHORTMESSAGEPROVIDERANDALSOUSESTHEOPENSOURCETOOLPACKAGELTWENETOBUILDAFILLLTEXTSEARCHENGINEWHICHALLOWSUSERSTOSEARCHFILESSORTTHESEARCHRESULTS，ANDHIGHLIGHTTHEKEYWORDSTHISSYSTEMISPUTINTO嘴INTHEFTMDOFSHANGHAIAIRLIN船ACHIEVESTHEANTICIPATIVEEFFECTBASICALLYIMPROVESTHEEFFICIENCYOFTHESTAFFANDMEETSTHEINITIALDESIGNREQUIREMENTSO蚯CEAUTOMATIONMEANSHIGHEFFICIENCYANDITCOULDALSOIMPROVETHEABILITIESOFALLTHESTAFFATTHES捌TNETIMEOAISALLASSISTANTDECISIONSUPPORTSYSTEMFORTHELCADETSOFTHECOMPANY，ANDITCOULDPROVIDETHELEADERSWITHDECISIONREFERENCESANDFOUNDATIONSKEYWORDSOA；M棚MANAGEMENT；SHORTMESSAGE；FULLTEXTSEARCH；LUCENE一Ⅱ一

簡(jiǎn)介：湖南大學(xué)碩士學(xué)位論文株洲南方航空動(dòng)力有限公司發(fā)展戰(zhàn)略規(guī)劃研究姓名王健明申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理（MBA）指導(dǎo)教師李樹丞20030930ABSTRACTFACINGTHEINTENSECHANGESOFINNERANDOUTERENVIRONMENTSOFENTERPRISE，THEENTERPRISESTRATEGYISANOVERALLPLANWHICHISMADEOUTFORTHEACTIVITIESOFMANAGEMENTANDADMINISTRATIONOFENTERPRISEINORDERTOKEEPITSOWNLONGTERMEXISTENCEANDCONTINUOUSDEVELOPMENTTHEENTERPRISESTRATEGYISTHECONCENTRATIVEREFLECTIONOFANENTERPRISEMANAGEMENTTHOUGHTANDITISTHESCIENTIFICSPECIFICATIONAGAINSTTHEENTERPRISEMANAGEMENTSCOPES，ANDITISALSOTHEFOUNDATIONOFMAKINGOUTVARIOUSPLANSTHERESEARCHOFENTERPRISESTRATEGYISJUSTACOMPREHENSIVESYNTHESISOFMANAGEMENTACTIVITIESFORTHETOPMANAGEMENTSONDESIGN，DETERMINATIONANDEVALUATIONETCOFENTERPRISESTRATEGYZHUZHOUAEROENGINECOMPANY，ASTHEBASEOFPRODUCTIONANDDEVELOPMENTFORMEDIUMANDSMALOIZESAEROENGINESAFTERMORETHAN50YEARSOFDEVELOPMENT，NOWADAYS，ITSDEVELOPMENTISFACINGTOSUCHASITUATIONOFWHICHTHECHANCESCOMBINEWITHTHECHALLENGESTHECOMPANYNOWHASENTEREDINTOANEWDEVELOPMENTSTAGEINITSHISTORY，WHICHISVERYIMPORTANTATTHISTIMEFORTHEPLANNINGANDRESEARCHINGOFTHECOMPANYTHISARTICLE，UNDERSUCHABACKGROUNDOFZHUZHOUAEROENGINECOMPANY，SYSTEMATICALLYANALYZEDTHEINNERANDOUTERENVIRONMENTSANDRAISEDASTRATEGYPLANNINGPROGRAMOFZHUZHOUAEROENGINECOMPANYTOTHEYEAROF2010FIRSTOFALL，THEARTICLEDESCRIBEDCOMPFEHENSIVELYTHEADMINISTRATIVEDOCUMENTSOFHOMEANDABROADANDTHESTRATEGYFEATURESOFENTERPRISEINSUMMARYITALSEVIEWEDTHEDEVELOPMENTHISTORYOFENTERPRISESTRATEGYANDSTRATEGYADMINISTRATIONITDESCRIBEDTHESIGNIFICANCETOLAUNCHTHESTRATEGYPLANNINGRESEARCHFORTHECOMPANYTHESTRUCTUREOFTHISARTICLEISALSOMENTIONEDINTHEARTICLETHEARTICLE，THEN，ANALYZEDTHESTRATEGYENVIRONMENTS，MARKETDEMANDSANDBUSINESSLINESTRUCTUREOFTHECOMPANYBYMEANSOFPESTANALYSISMETHODOFENTERPRISESTRATEGYENVIRONMENTSTHEARTICLESELECTEDANDANALYZEDSOMESIMILARREPRESENTATIVEENTERPRISESINCHINAANDABROADANDPOINTEDOUTTHEDEVELOPMENTCHANCESANDCHALLENGESWHICHTHECOMPANYNOWISFACINGTOINADDITION，THEARTICLEHASALSODESCRIBEDANDANALYZEDSYSTEMATICALLYTHESTRATEGYRESOURCESANDCAPABILITIESOFTHEZHUZHOUAEROENGINECOMPANYBASEDONTHEPRESENTSITUATIONOFTHEAEROENGINEBUSINESSLINE，THEARTICLEPOINTEDOUTTHECORECAPABILITYOF玎

簡(jiǎn)介：西南財(cái)經(jīng)大學(xué)碩士學(xué)位論文國(guó)內(nèi)航空公司飛機(jī)融資問(wèn)題研究姓名張薇申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師穆良平20031101進(jìn)飛機(jī)的主要方式進(jìn)行了比較，分析了各種方式的利弊。其次，根據(jù)國(guó)際國(guó)內(nèi)形勢(shì)的變化，提出原來(lái)不占主導(dǎo)地位的貸款購(gòu)機(jī)方式在當(dāng)前形勢(shì)下已轉(zhuǎn)化為國(guó)內(nèi)航空公司引進(jìn)飛機(jī)的最佳方案。最后，通過(guò)國(guó)內(nèi)某航空公司實(shí)際購(gòu)機(jī)案例的剖析，進(jìn)行了直接貸款購(gòu)機(jī)與融資租賃購(gòu)機(jī)的成本比較，以事實(shí)論證了在當(dāng)前形勢(shì)下采取直接貸款購(gòu)機(jī)方式的成本優(yōu)勢(shì)。第三部分，在此基礎(chǔ)上，進(jìn)一步提出過(guò)去國(guó)內(nèi)航空公司在引進(jìn)飛機(jī)的同時(shí)鎖定外匯貸款利率以規(guī)避利率風(fēng)險(xiǎn)的單一做法屬于認(rèn)識(shí)誤區(qū)。對(duì)目前國(guó)內(nèi)航空公司在外債管理上幾乎全部采取固定利率的方式，本文提出了不同觀點(diǎn)。首先，本文提出最佳方案是根據(jù)情況采取固定與浮動(dòng)利率組合的方式；接著，列舉了國(guó)外航空公司對(duì)債務(wù)利率的實(shí)際管理方式和其利率成本的實(shí)際數(shù)據(jù)，提出了管理飛機(jī)融資中外匯債務(wù)利率風(fēng)險(xiǎn)的有效方案，即1最佳外債利率管理比例為浮動(dòng)1／3、固定1／3、根據(jù)實(shí)際情況靈活操作1／3；最后，以國(guó)內(nèi)某航空公司靈活管理其一筆外匯債務(wù)利率的實(shí)際案例，論證了國(guó)內(nèi)航空公司應(yīng)當(dāng)采用相應(yīng)的金融衍生工具，選擇適當(dāng)時(shí)機(jī)，采用浮動(dòng)利率置換固定利率，達(dá)到降低融資成本的目的。第四部分，對(duì)于如何改善國(guó)內(nèi)航空公司飛機(jī)融資的內(nèi)部及外部環(huán)境提出了一些思路和建議。主要包括加強(qiáng)金融立法，擴(kuò)大融資渠道，降低關(guān)稅、增值稅、預(yù)提稅，培養(yǎng)債務(wù)管理人才，簡(jiǎn)化審批程序，放松外匯管制等。目的是為了從內(nèi)外兩方面為國(guó)內(nèi)航空公司飛機(jī)融資的JR頁(yè)N發(fā)展尋求解決辦法。本文的應(yīng)用價(jià)值主要體現(xiàn)在兩個(gè)方面。第一，現(xiàn)實(shí)意義。選題是目前具有重大現(xiàn)實(shí)意義的我國(guó)飛機(jī)融資的實(shí)際問(wèn)題。從我國(guó)民航業(yè)發(fā)展歷史、行業(yè)本身，以及當(dāng)前的經(jīng)濟(jì)金融環(huán)境等各個(gè)角度，客觀地進(jìn)行分析闡述，找出國(guó)內(nèi)航空公司存在的問(wèn)題，并提出解決問(wèn)題的方案。第二，實(shí)際的可操作性。運(yùn)用最新的實(shí)際運(yùn)作案例予以佐證，在此基礎(chǔ)上提出了具有可操作性的合理建議，可期為國(guó)內(nèi)航空企業(yè)財(cái)務(wù)專家在實(shí)際操作中提供有益的參考。關(guān)鍵詞航空公司飛機(jī)融資研究

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簡(jiǎn)介：上海交通大學(xué)碩士學(xué)位論文東方航空公司機(jī)務(wù)人員薪酬設(shè)計(jì)研究姓名周永東申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理（MBA）指導(dǎo)教師田新民20040111IIRESEARCHONGROUNDCREW’SSALARYSYSTEMDESIGNINGOFCHINAEASTERNAIRLINEABSTRACTWITHTHEDWINDINGOFTHEDIFFERENCEINTHETRADITIONALMARKETINGCOMPETITION,INORDERTOKEEPORESTABLISHTHECOMPETITIVEADVANTAGES,EXCEPTFORORGANIZINGAVAILABLERESOURCES,DEVELOPINGTECHNIQUE,THEHUMANRESOURCEISTHEONLYDECISIVEFACTORJUSTLIKETHEMARXISMREGARDEDHUMANRESOURCEISTHEMOSTPRECIOUSRESOURCEOFALLALLTHEPRODUCINGACTIONANDMANAGEMENTINTHEORGANIZATIONDEPENDONPEOPLEWHOACCOMPLISHESTHEWORKINONEWORD,TILLNOWORINTHELONGFUTURE,THECOMPETITIONSAMONGCOMPANIESAREINTELLIGENCESOFTALENTEDPEOPLESOHOWTOSEARCHING,CULTIVATING,USING,STAYINGTALENTEDPEOPLEHAVEBEENPAIDTHEMOSTIMPORMANTATTENTIONINHUMANRESOURCEMANAGEMENTINCENTIVESYSTEMISTHEGUARANTEETOREALIZETHISTARGETBUTTHECOREOFTHEINCENTIVESYSTEMISTHESALARYSYSTEM,SOSALARYSYSTEMISPLAYINGANVERYIMPORMENTROLEINTHEHUMANRESOURCEMANAGEMENTTHISASSAY’SBACKGROUNDISEASTERAIRLINECOMPANYWHICHISONEOFTHENATIONALAIRLINECOMPANIES,ANDITSGROUNDCROWWHOASTHESPECIALGROUPOCCUPYTHESPECIALWORKINTHESEYEARS,THEMORALEOFTHISGROUPHASBEENDECREASING,ANDTHETALENTEDEMPLOYEESLEFTIFWEDON’TPAYATTENTIONTOTHEPHENOMENON,ITWILLDOHARMTOTHEFLIGHTTHISESSAYFOCUSESONTHOSEPROBLEMSWHICHHAPPENEDONTHEGROUNDCREWSBYMEANSOFMATHEMATICSTATISTICSANDQUANTITATIVEANALYSIS,USINGINCENTIVETHEORYANDSALARY

簡(jiǎn)介：上海交通大學(xué)碩士學(xué)位論文新時(shí)期上海航空公司票價(jià)策略的研究姓名沈?yàn)I申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理（MBA）指導(dǎo)教師伍青生20040111施多等級(jí)票價(jià)策略必須根據(jù)市場(chǎng)的特點(diǎn)進(jìn)行市場(chǎng)細(xì)分和嚴(yán)格的成本控制的觀點(diǎn)通過(guò)對(duì)上海航空公司東方航空公司海南航空公司三者進(jìn)行的對(duì)比分析證明了上海航空公司在降低成本方面還有很大的可能性并論證了機(jī)型與航線的合理搭配是降低成本的重要因素之一在對(duì)上海航空公司機(jī)型的比對(duì)分析中著重對(duì)可控成本進(jìn)行了分析并創(chuàng)新性的利用所學(xué)建立了模型找出了適合上海航空公司今后發(fā)展的機(jī)型為上海航空公司實(shí)現(xiàn)戰(zhàn)略目標(biāo)提供了保障同時(shí)通過(guò)對(duì)目前航空市場(chǎng)格局的變化和發(fā)展趨勢(shì)進(jìn)行分析之后進(jìn)一步指明了上海航空公司今后戰(zhàn)略發(fā)展和實(shí)行多等級(jí)票價(jià)策略的方向第五章為上海航空公司制訂了詳細(xì)的改進(jìn)建議一進(jìn)一步細(xì)分市場(chǎng)為實(shí)施多等級(jí)票價(jià)策略提供市場(chǎng)依據(jù)和可能二通過(guò)各種措施進(jìn)行嚴(yán)格的成本控制來(lái)降低票價(jià)為實(shí)施多等級(jí)票價(jià)策略提供財(cái)務(wù)保障三通過(guò)提高服務(wù)意識(shí)增強(qiáng)品牌優(yōu)勢(shì)為上海航空公司與三大航空集團(tuán)競(jìng)爭(zhēng)提供又一核心競(jìng)爭(zhēng)力四通過(guò)深化企業(yè)文化健全激勵(lì)機(jī)制來(lái)滿足現(xiàn)代企業(yè)競(jìng)爭(zhēng)的需要本文著重從可操作性的角度出發(fā)以票價(jià)策略為中心詳細(xì)論述了上海航空公司如何降低經(jīng)營(yíng)成本提高經(jīng)濟(jì)效益增強(qiáng)企業(yè)競(jìng)爭(zhēng)力為上海航空公司今后的業(yè)務(wù)發(fā)展提供了一個(gè)新的思路關(guān)鍵字民航多等級(jí)票價(jià)策略低成本航空公司成本控制

簡(jiǎn)介：南京航空航天大學(xué)碩士學(xué)位論文基于數(shù)據(jù)倉(cāng)庫(kù)的航空貨運(yùn)分析型CRM研究姓名劉鳳申請(qǐng)學(xué)位級(jí)別碩士專業(yè)交通運(yùn)輸規(guī)劃與管理指導(dǎo)教師朱金福20040301堊王墼塑魚矍墮墮至堡堊坌塑型墾堅(jiān)墮窒ABSTRACTINORDERTOIMPROVESERVICEEFFICIENCYSERVICEQUALITYANDCUSTOMERRELATIONSHIPMANAGEMENTSTANDARDOFCHINA’SAIRCARGOINDUSTRYTHISPAPERBRINGSFORWARDANALYTICALCRMSTUDYBASEDONDATAWAREHOUSEINCHINA’SAIRCARGOINDUSTRYTHEAIMOFTHISPAPERISTOPROVIDEANANALYTICALCRMSOLUTIONWITLSTRONGDECISIONSUPPORTFUNCTIONBYINTERGRATINGCRMWITHTECHNOLOGIESOFDATAWAREHOUSE，OLAPANDDATAMININGTHEMAINCONTENTOFTHISPAPERINCLUDESTHEFOLLOWINGASPECTSONTHEBASISOFDISCUSSINGTHENECESSITYOFIMPLEMENTINGCRMINCHINA’SAIRCARGOINDUSTRYTHISPAPERFIRSTLYDESIGNSANDBUILDSTHEAIRCARGOANALYTICALCRMDATAWAREHOUSEANDREALIZESOLAPANALYSISONITTHEN，THISPAPERSEGMENTSTHEAIRCARGOCUSTOMERSANDDERIVESTHEFORMULASOFCALCULATINGCUSTOMERLIFECYCLEVALUECLVFINALLYTHISPAPERANALYZESAIRCARGOCUSTOMERGROUPCHARACTERISTICSANDCUSTOMERS’SERVICEDEMANDBYUSINGDATAMIMNGALGORITHMSOFATTRIBUTEORIENTEDINDUCTIONANDASSOCIATIONROLEKEYWORDSAIRCARGOINDUSTRYCRM，DATAWAREHOUSE，OLAPDATAMININGII

簡(jiǎn)介：西南財(cái)經(jīng)大學(xué)碩士學(xué)位論文我國(guó)航空公司債券融資問(wèn)題淺析姓名鄭偉虹申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師何加明20040501首先，由于經(jīng)營(yíng)效益不高、內(nèi)部融資能力有限，只能依靠外源融資尤其是債權(quán)融資獲取長(zhǎng)期發(fā)展所需要的巨額資金，造成我國(guó)航空公司資產(chǎn)負(fù)債率過(guò)高。其次，傳統(tǒng)的債權(quán)融資渠道單一主要依賴銀行貸款和融資性租賃，沒(méi)有發(fā)行任何債券融資、結(jié)構(gòu)不合理融資性租賃成本較高，比重卻比較大；債券融資成本較低，卻沒(méi)有使用，不僅加大了我國(guó)航空公司的籌資成本，而且增加了財(cái)務(wù)風(fēng)險(xiǎn)。再次，融資的期限結(jié)構(gòu)不合理。長(zhǎng)期資產(chǎn)占資產(chǎn)總額的比重大于長(zhǎng)期融資占融資總額的比重，反映出我國(guó)航空公司長(zhǎng)期融資無(wú)法滿足長(zhǎng)期資產(chǎn)購(gòu)置對(duì)資金的需求。資本結(jié)構(gòu)存在的問(wèn)題不但影響了我國(guó)航空公司的經(jīng)營(yíng)與財(cái)務(wù)狀況，更阻礙了它們的進(jìn)～步發(fā)展。通過(guò)對(duì)東航和美國(guó)西南航的對(duì)比分析，可以看出，信貸融資成本高、股票融資難以成為主流，而目前尚處于零起點(diǎn)的債券融資具有相當(dāng)大的吸引力。因此筆者認(rèn)為，我圍航空公司應(yīng)利用直接融資中的債券融資，逐步替代融資性租賃，在財(cái)務(wù)風(fēng)險(xiǎn)基本不變的情況下降低融資成本，提高利潤(rùn)率，形成資金籌集與運(yùn)用的良性循環(huán)，最終增加自有資本的積累，降低企業(yè)資產(chǎn)負(fù)債率和財(cái)務(wù)風(fēng)險(xiǎn)。第四章我國(guó)航空公司債券融資的可行性分析。主要論述我國(guó)大多數(shù)航空公司符合國(guó)家有關(guān)發(fā)債的政策規(guī)定，同時(shí)，目前我國(guó)宏觀政策和經(jīng)濟(jì)環(huán)境也有利于我國(guó)航空公司發(fā)債融資，因此，現(xiàn)階段我國(guó)航空公司發(fā)行國(guó)內(nèi)企業(yè)債券具有相當(dāng)程度的可行性。但制約我國(guó)航空公司發(fā)債融資的現(xiàn)實(shí)因素仍然存在，例如我國(guó)企業(yè)債券市場(chǎng)的發(fā)展與國(guó)外相比嚴(yán)重滯后，以及航空公司自身因素等，制約了我國(guó)航空公司發(fā)債融資的需求。解決對(duì)策包括采取措施促進(jìn)我國(guó)企業(yè)債券市場(chǎng)的發(fā)展、轉(zhuǎn)變我囡航空公司的融資觀念等。本文主要的研究結(jié)論現(xiàn)階段我國(guó)航空公司引入債券融資、逐步替代高成本的融資性租賃，是改善我國(guó)航空公司資本結(jié)構(gòu)、降低融資成本、解決我國(guó)航空公司長(zhǎng)期發(fā)展資金不足的有效途徑之一。這一研究結(jié)論對(duì)我國(guó)航空公司優(yōu)化資本結(jié)構(gòu)、提高經(jīng)營(yíng)效益具有一定的參考作用。關(guān)鍵詞航空公司債券融資實(shí)證研究L

簡(jiǎn)介：重慶大學(xué)碩士學(xué)位論文收益管理在航空公司價(jià)格管理中的應(yīng)用研究姓名譚斌申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理指導(dǎo)教師張宗益20030101重慶大學(xué)碩士學(xué)位論文英文摘要ABSTRACTIN90’S，T11ERE丘兒EDOFCOMPETITIONINTHEAVIATIONMARKETFORMCIVILTOJNTEMATIONAL．MOSTMANAGERSOFTHOSEAIRLINESGIANTHADTOTHINKHARDFORAGOODSTRATEGYPANNERINWORLDWIDE，ANDHOPEDTOFINDAGOODMEASUREFORTHEBEAEROPERATIONALAFFECTIVITY,ANDIMPROVETHEIRMARKETMANAGEMENTTOUPGRADETHECOMPETITIVEABILITYOFTHEMSELVES．WHILE，THEREQUIREMENTFORTHOUSANDSMILLIONSCURRENCYFORTHEIRDAILYOPERATIONHADRISKT11EMFORTHISBLOOD．NLELOOSINGCONTROLBYTHEIRGOVERNMENTSINTODAY’SGLOBALIZATIONISAGLOBETREND，ANDTHEALLIANCEAMONGTHOSEAIRLINES，AIRLINENETOPTIMIZE，CODESHARETECHNOLOGYCOULDLETTHEMENTERINTOTHEIRTARGETMARKETWITLLLOWERCOSTTHROUGHTHEIRPARTNER’SSURPLUSRESOURCEWITHOUTBROKENTHEGOVENMAENTCONTROL，THENTHEGREATREPAYTOTHEIRSHAREHOLDERS．TOMOSTOFAEROCORPORATE，THEYCOULDMAKEFURTHESTPROFITSVIATHEMAXIMIZEDREVENUEFORTHECOSTSTABILITY．ACCORDINGTOTHECLASSICECONOMYTHEORYOFMARKETSTRUCTUREANDPRICINGSTRATEGY,THEWRITERHASDOSOMEANALYSISABOUTTHECHINESEAEROMARKETSTRUCTURE，INCLUDINGREGULATIONCIRCUMSTANCE，POLITICECONOMYCIRCUMSTANCE，ETC．，ANDLISTEDSEVERALPROBLEMINCIVILAEROMARKETCOMPETITION，THENRAISEDTHATTHEPROPOSALFORCHINESEAEROCORPORATETOTHESEPROBLEMSOFTHEPRICINGMANAGEMENTINTHEBACKGROUNDOFBADBIZ，WHICHBASEDONTHEREVENUEMANAGEMENTCONCEPT，ANDBEUSEDBYFOREIGNAEROGIANTANDBENEFITTHEMMUCHFROM70’S．INTHISCASE，THEYCOULDIMPROVEFINANCIALCONDITIONFORMORECURRENT，ANDUPGRADECOMPETITIVEABILITY,WHICHWOULDHELPTHEMFORMUCHMARKETSHARE．ANDTHEN，THEWRITERHAVEREFERREDTWOMODELFORTHEREVENUEMANAGEMENTFROMFOREIGNAEROCORPORATEANDMADESOMEDEMONSTRATIONTHOUGHTHOSEDATAFROMCHONGQINGAEROMARKETFORTHEMODEL，AFTERTHIS，HEBROUGHTFORWARDSEVERALITEMSFORTHELIMITATIONABOUTTHISMODEL，ANDHOPEDTHATALLTHISWORKSWOULDDOSOMEHELPINGTOTHOSEPEOPLEWHOCAREABOUTTHECIVILAEROINDUSTRY,ANDWANTMOREDISCUSSFORTHISJSSUES．KEYWORDSAIRLINES，PRICE，ANDREVENUEMANAGEMENTII

簡(jiǎn)介：武漢理工大學(xué)碩士學(xué)位論文深圳航空物流園區(qū)發(fā)展戰(zhàn)略研究姓名李潔申請(qǐng)學(xué)位級(jí)別碩士專業(yè)交通運(yùn)輸工程指導(dǎo)教師王友順黃飆20030901武漢理工大學(xué)碩士學(xué)位論文ABSTRACTWITHTHEENHANCINGOFCHINESEECONOMICS，THEBUSINESSBETWEENCITIES，REGIONSANDCOUNTRIESEXPENDSRAPIDLY．ITCAUSESTHAT109ISTICFLUXISINCREASING，ANDMANYCITIESREGARDTHEESTABLISHMENTOFLOGISTICPARKASTHEIMPORTANTPANOFTHEDEVELOPINGSTRATAGEMOFMODERNLOGISTICINDUSTRY．SHENZHENWOULDBETHECENTEROFMARINEANDLOGISTICINSOUTHCHINA；THEDELIVERYCENTERINTHEZHUJIANGDELTA；THEAIRLIFTCENTEROFTHEHIGLLADDITIONALVALUEANDHIGHTECHPRODUCTSANDTHEDISTRIBUTARYCENTEROFCARGOTRANSFERREDINSOUTHEASTASIAIN2003S．BEINGREGARDEDASONEOFTHESIXLOGISTICPARKSPLANNEDBYTHEGOVERNMENT,THEESTABLISHMENTANDMANAGEMENTOFSHENZBENAIRPORTLOGISTICPARKISVERYIMPORTANTTOIMPROVETHEDEVELOPINGSTRATAGEMOFSBENZHENCITY．DISCUSSINGTHEESTABLISHOAENTANDDEVELOPMENTOFSHENZHENAIRPORTLOGISTICPARKBYAPPROACHINGTHESUBJECTFROMDIFFERENTANGLES，IHOPEITWILLAFFORDSOMEUSEFULWAYSANDMEANSTOTHEPROGRESSOFTHECHINESELOGISTICPARK．THISARTICLEISABOUTDISCUSSINGTHEESTABLISHMENTANDDEVELOPMENTOFSHENZHENAIRPORTLOGISTICPARK．ITBEGINSFROMTHEDESCRIBINGTOTHECONCEPTOFAVIATIONLOGISTIC．THANTHROUGHTHEWAYOFANALYSISTHENECESSARYANDURGENCYOFTHEPLAN，USINGTHEEXPERIENCEOFOTHERCOUNTRIESFORREFEAENCC，PRESENTINGTHEPLANOFLOGISTICPARK，WEWISLLTHATWECANGETSOMEPRACTICALANDOPERATIONALIDEASABOUTTHEDEVELOPMENTFORLOGISTICPARKINCHINATHROUGHTHEINDEPTHDISCUSSIONANDRESEARCHONTHETOPICSSUCHASTHETERMSWHICHHAVETOBEWALLPREPAREDFORSETTING印THEUPCOMINGQUESTIONSANDRELATIVERESOLUTIONSWEMAYBEFACEDWITHWHENPROCESSINGAVIATIONLOGISTICPARK．THEPECULIARITIESOFTHISARTICLEINCLUDEFOURASPECTS；1．SHOWSTHENEWTRENDINTHEAREAOFLOGISTICINDUSTRY；2．COMBINESCOMMONNESSDESCRIBINGANDSPECIALTYDEPICTION；玎

簡(jiǎn)介：西北大學(xué)碩士學(xué)位論文海南航空資本經(jīng)營(yíng)策略分析姓名董磊申請(qǐng)學(xué)位級(jí)別碩士專業(yè)國(guó)民經(jīng)濟(jì)指導(dǎo)教師趙守國(guó)20040101THEANALYSISONCAPITALMANAGEMENTOFHAINANAIRLINESABSTRACTFOLLOWINGUPWITHRAPIDDEVELOPMENTOFCAPITALMARKET，CAPITALMANAGEMENT，REGARDINGASANEWLYINTRODUCEDMANAGEMENTCONCEPT，ISGRADUALLYACCEPTEDBYMOREANDMORECHINESEENTERPRISES，THROUGHWHICHISUTILIZEDTOACHIEVETHEIRBUSINESSGOALOFSPEEDINGUPCAPITALACCUMULATION，ENLARGINGMARKETSHAREANDEXPANDINGENTERPRISEBUSINESSSTRUCTURE．INTHECIVILAVIATIONTRANSPORTATIONINDUSTRY,HALNANAIRLINESISONEOFTHEMOSTSUCCESSFULENTERPRISESTHATMAKESFULLUSEOFCAPITALMANAGEMENTTOBECOMEMORECOMPETITIVE．DURINGTHEPASTTENYEARSSINCEITSFOUNDATIONIN1993，HAINANAIRLINESGROWSUPFASTINITSAVIATIONTRANSPORTATIONBUSINESSTHROUGHEFFICIENTUTILIZATIONOFVARIOUSKINDSOFFINANCINGMEANS．SOFARITBECOMESONEOFFOURGIANTAIRLINESINCHINAWITHSELFASSETOFMORETHAN20BILLIONRMB，ANDAGOODEXAMPLELEARNBYOTHERAIRLINESASWELL．INTHISTHESISANALYSISFROMDIVERSEPERSPECTIVEINCLUDINGPOSITIVISM，DEDUCTIONANDINDUCTIONANDCOMPARATIVEANALYSINGISFOCUSEDONHAINANAIRLINESTOREVEALITSCAPITALMANAGEMENTPOLICYANDSOMEPOSITIVEINFLUENCEONITSBOOMINGBUSINESS．FURTHERMORESOMEISSUESONNEGATIVEEFFECTSFROMCAPITALMANAGEMENTAREALSODISCUSSEDINTHETHESIS．THISTHESISCONSISTSOFFIVESECTIONS．FIRSTSECTIONISBRIEFINTRODUCTION．SECONDONEISTHEORETICALINTRODUCTIONOFCAPITALMANAGEMENTTOSHOWTHEREADERSWHATCAPITALMANAGEMENTIS，HOWITWORKSTOBUSINESSANDHOWTOPRACTISEINBUSINESS．THETHIRDSECTIONISTOTAKEHAINANAIRLINESASANEXAMPLEFORFURTHERANALYSIS．，INWHICHCURRENTBUSINESSCONDITIONOFHAINANAIRLINESISINTRODUCEDANDCAPITALMANAGEMENTPOLICYPRACTISINGINENTERPRISERUNNINGASWELLASITSIMPACTOILENTERPRISEFINANCINGCONDITION，REVENUEINCREASING，STRUCTUREEXPANSIONANDSOONISELABORATED．FORTHSECTIONISTODISCUSSTHEOUTCOMEOFCAPITALMANAGEMENTPRACTISING．INTHISSECTIONTHROUGHSTUDYINGITSBUSINESSANDFINANCINGDATAOFRECENTYEARSTHE

簡(jiǎn)介：上海交通大學(xué)碩士學(xué)位論文東方航空公司航線經(jīng)營(yíng)分析體系姓名李兵申請(qǐng)學(xué)位級(jí)別碩士專業(yè)工商管理MBA指導(dǎo)教師田澎20050108東航是一家在中國(guó)大陸香港和美國(guó)三地上市的股份有限公司既然是公眾持股的上市公司它的經(jīng)營(yíng)目的就應(yīng)該是為股東創(chuàng)造最大的經(jīng)營(yíng)利潤(rùn)所以做為企業(yè)的高層經(jīng)營(yíng)者不能只把目光集中在收入最大化一個(gè)方面而應(yīng)同時(shí)考慮如何合理地控制成本優(yōu)化航線的成本結(jié)構(gòu)取得最大的航線經(jīng)營(yíng)利潤(rùn)才是經(jīng)營(yíng)管理的主要目標(biāo)所以本文主要希望完整地描繪航空公司通過(guò)將收入和成本相配比著眼于航線利潤(rùn)所進(jìn)行的航線經(jīng)營(yíng)分析本文首先概述了東方航空公司的成立背景和經(jīng)營(yíng)現(xiàn)狀分析了國(guó)內(nèi)航空公司在航線經(jīng)營(yíng)分析方面存在的主要問(wèn)題以及航線經(jīng)營(yíng)分析對(duì)于航空公司經(jīng)營(yíng)的重要性然后分析了目前在航線經(jīng)營(yíng)分析領(lǐng)域常用的各類數(shù)據(jù)和指標(biāo)包括傳統(tǒng)的絕對(duì)值分析指標(biāo)和現(xiàn)代航空業(yè)航線分析常用的相對(duì)數(shù)值指標(biāo)并在此基礎(chǔ)上進(jìn)一步闡述了航線經(jīng)營(yíng)分析的最終目標(biāo)即利潤(rùn)最大化以及通過(guò)航線經(jīng)營(yíng)分析實(shí)現(xiàn)利潤(rùn)最大化的途徑為更加直觀地分析航線經(jīng)營(yíng)分析體系本文選擇了東航已經(jīng)開(kāi)航十年市場(chǎng)運(yùn)營(yíng)已近成熟的上海至新加坡航線進(jìn)行了實(shí)例研究詳細(xì)計(jì)算列舉了該航線自2000年至2004年6月以來(lái)的各項(xiàng)收入成本和利潤(rùn)等經(jīng)營(yíng)數(shù)據(jù)并參照全行業(yè)和東航的整體經(jīng)營(yíng)水平對(duì)這條航線的經(jīng)營(yíng)現(xiàn)狀和前景在具體航線數(shù)據(jù)的基礎(chǔ)上作出了進(jìn)一步的分析最后本文也根據(jù)東航目前的職能部門的設(shè)置探討了在東航內(nèi)部完善航線經(jīng)營(yíng)分析所需的一些改進(jìn)措施關(guān)鍵詞航線經(jīng)營(yíng)分析收益管理利潤(rùn)最大化