基于客戶滿意的工業(yè)品中間商運(yùn)營模式研究.pdf

1、東北大學(xué)碩士學(xué)位論文基于客戶滿意的工業(yè)品中間商運(yùn)營模式研究姓名：葛安全申請學(xué)位級別：碩士專業(yè)：管理科學(xué)與工程指導(dǎo)教師：郭伏20060201東北走學(xué)碩士學(xué)位論文A6s“icResearchonOperationModeofIndustrialProductIntermediaryBasedonCustomerSatisfactionAbstractTherearethecontradictlonsbetweentheCUStometsat

2、isfactionresourcesinvestmentandtheintermediaryoperationmodeoftraditionalindustrialproductOnthebasisofreviewingdomesticandinternationalcustomersatisfactiontheory，repurchasingisregardedasthefinalgoalofthetraditionalresearc

3、hofthecustomersatisfactionExpandedthemeaningofthecustomersatisfactiongoals，threekindsofcustomerbehaviorhasbeenputforward：Repurchasing，purchasingthenewproductandleavingBasedonthetraditionalindustrialproductintermediaryope

4、rationpatternanewpatternisproposedAnalyzedtheadvantages，disadvantagesandtheimplementationconditionForenterprisescanusethestudyeffectively，finallyacasewillbeshowedtoexplainthenewintermediary’Soperationmodeofindustrialprod

5、uctsThemainworkincludesthefollowing：(1)Analyzedtheproblemsexistinginthetraditionalindumrialproductintermediaryoperationpattern(2)Summarizedandexpandedthemeaningofthecustomersatisfactionfinalgoalsincludingrepurchasingandp

6、urchasingthenewproduct(3)Analyzedthechoiceofthesatisfiedcustomertopurchasethenewproductandthefactorsthatcaninfluencethesatisfiedcustomertopurchasethenewproduct。(4)Anewkindofindustrialproductintermediaryoperationpatternwa

7、sputforward(5)Basedonthenewmode，theinformationthatneedtobedealtwithduringthepurchasingwasgivenQ=m(n1)：m’meansthequantitiesofintermediarythatthecustomerschoose；”n’meansthequantifiesoftheproductions；Q’meanstheinformationth