貓咪咖啡廳創(chuàng)業(yè)計(jì)劃書(shū)

1、1貓咪咖啡廳創(chuàng)業(yè)計(jì)劃書(shū)貓咪咖啡廳創(chuàng)業(yè)計(jì)劃書(shū)目錄1.0執(zhí)行摘要................................................................31.1公司概況......................................................................................................................

2、..........31.2注冊(cè)資金................................................................................................................................41.3產(chǎn)品服務(wù)特征摘要..............................................................

3、.................................................51.4商業(yè)模式（盈利模式）........................................................................................................61.5市場(chǎng)機(jī)會(huì).............................................

4、...................................................................................62.0市場(chǎng)分析................................................................82.1市場(chǎng)定位與目標(biāo)客戶....................................................

5、........................................................82.2市場(chǎng)預(yù)測(cè)（市場(chǎng)占有率）....................................................................................................92.3競(jìng)爭(zhēng)分析.........................................

6、.......................................................................................92.4項(xiàng)目SWOT分析.................................................................................................................123.0營(yíng)銷(xiāo)策

7、略...............................................................143.1產(chǎn)品定價(jià)與銷(xiāo)售收入預(yù)測(cè)..................................................................................................143.2地點(diǎn)(渠道選址).............................

8、.....................................................................................143.3促銷(xiāo)宣傳推廣.....................................................................................................................164.0人員

9、與組織結(jié)構(gòu).........................................................164.1組織結(jié)構(gòu)..............................................................................................................................164.2管理團(tuán)隊(duì)..............

10、................................................................................................................184.3部門(mén)崗位職責(zé).................................................................................................

11、....................195.0投資與財(cái)務(wù)分析報(bào)告.....................................................255.1固定資產(chǎn)............................................................................................................................

12、..255.2原材料采購(gòu)計(jì)劃..................................................................................................................255.3營(yíng)業(yè)（成本）費(fèi)用預(yù)測(cè).............................................................................

13、.........................265.4資金需求..............................................................................................................................265.5盈虧平衡點(diǎn)..................................................

14、........................................................................276.0風(fēng)險(xiǎn)分析與對(duì)策.........................................................277.0企業(yè)的愿景.............................................................2731.0執(zhí)行

15、摘要1.1公司概況公司名稱(chēng)公司名稱(chēng)ねこ咖啡廳模擬公司公司類(lèi)型公司類(lèi)型□有限責(zé)任公司√個(gè)體工商戶□個(gè)人獨(dú)資企業(yè)□合伙企業(yè)□其他_______（打√選擇）注冊(cè)地址注冊(cè)地址中國(guó)遼寧大連甘井子區(qū)凌工路。主要經(jīng)營(yíng)范圍主要經(jīng)營(yíng)范圍冷熱飲、咖啡、酒、茶、果汁、飲料。銷(xiāo)售定型包裝食品、糕點(diǎn)、面包、水果拼盤(pán)?？Х仍?、糖、奶制品、冰激凌。市場(chǎng)定位市場(chǎng)定位市場(chǎng)定位的步驟：1、信息采集：地理環(huán)境、人文環(huán)境、商業(yè)環(huán)境、競(jìng)爭(zhēng)環(huán)境；2、環(huán)境條件分析：優(yōu)勢(shì)、劣勢(shì)、機(jī)

16、會(huì)、威脅；3、主題定位：消費(fèi)群定位、主題定位、商品及服務(wù)結(jié)構(gòu)定位；4、商圈調(diào)查：商圈業(yè)態(tài)調(diào)查、商圈相關(guān)業(yè)種調(diào)查、商圈消費(fèi)有群調(diào)查、商圈交通調(diào)查5、商圈分析與評(píng)估：商圈市場(chǎng)潛力分析、商圈競(jìng)爭(zhēng)態(tài)勢(shì)評(píng)估、營(yíng)業(yè)面積及規(guī)模建議6、提交市場(chǎng)定位建議書(shū)根據(jù)這個(gè)步驟找到我們ねこ咖啡店的優(yōu)勢(shì)和劣勢(shì)。然后制定市場(chǎng)策略。市場(chǎng)定位的策略：1.要避開(kāi)原來(lái)在該地區(qū)有一定實(shí)力和歷史的店鋪。要讓自己家店的產(chǎn)品與該地區(qū)實(shí)力強(qiáng)的店鋪的產(chǎn)品有明顯的區(qū)別，形成自己的特色。2.